Programmatic Digest By cover art

Programmatic Digest

By: Helene Parker and Co-host: Manuela Cortes
Listen for free

  • Summary

  • The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
    Helene Parker Consulting LLC 2019-2023
    Show more Show less
Episodes
  • 148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

    148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
    Apr 16 2024
    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/ Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT (44:33 - 45:01) Chrome Extensions for Industry Knowledge Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
    Show more Show less
    43 mins
  • 147. Transforming Ad Agencies with Automated Programmatic Solutions

    147. Transforming Ad Agencies with Automated Programmatic Solutions
    Apr 10 2024
    Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts (06:18 - 07:01) Agency Challenges and Solutions (10:11 - 11:50) Optimizing Agency Platform Efficiency (14:29 - 15:33) Streamlining Data Automation for Efficiency (18:23 - 19:18) Flexible Trial Periods for Growing Companies (29:02 - 30:04) Barriers to in-House Hiring and Training (33:47 - 35:33) Humanizing Sales Relationships (39:33 - 40:37) Honesty and Transparency in Sales Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet Our Guest: Sergey Shchelkov: s.shchelkov@epom.com linkedin.com/in/shchelkov https://epom.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
    Show more Show less
    43 mins
  • 146. A Buyer's Introduction to Supply Path Optimization

    146. A Buyer's Introduction to Supply Path Optimization
    Apr 4 2024
    Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: https://www.heleneparker.com/programmatictrainingsample/ Access the YouTube here: https://youtube.com/live/-agrIW_J5zE This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. What To Expect: - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) - How to continue learning from me (free and paid training opportunities) About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization 50:09 - 51:55 Digital Marketing Analysis and Decision-Making 56:55 - 58:48 Email Newsletter Audience Engagement Optimization 01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Honourable mentions: https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/ https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/ https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/ https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/ https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/ https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/ https://blavitymedia.com/ https://www.shemedia.com/partner-network https://www.linkedin.com/in/robertabeeler/ https://beeler.tech/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
    Show more Show less
    1 hr and 8 mins
Marketing Career Success Economics
Show more Show less

What listeners say about Programmatic Digest

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available