In this episode of Ready Set Sell, Hannah sits down with Jeffrey D. Hatchell, an author and the Vice President of U.S. Sales Enablement & Global Leadership at American Express. Jeffrey has experience working in sales as both a sales leader and a performance coach, and he has also authored a book on inspirational leadership called The Inspired Career. Today, he leads a sales enablement organization to equip sales people and their leaders with the skills to become more effective with their customers and prospects. Hannah and Jeffrey discuss what it can look like to lead an inspired career, how sales professionals can begin to gain a better awareness of their own potential, and some of the first steps people should take when they’re looking to improve their leadership skills. Jeffrey also shares his perspective on why he believes it’s important to transform “followers into leaders and leaders into agents of change,” and how he acts as an advocate for the Black community in the business world.

When it comes to the success of any modern sales team, effective sales operations tactics can play a critical role. By addressing common gaps and bottlenecks, the entire process can be made much more efficient, which will in turn pave the way for improved outcomes overall. In this episode, Hannah and Tony sit down with someone who can speak to all this and more: Anna-Luisa Fisher-Jeffes, the Sales Operations Manager at Unily, a global SaaS company that provides an employee experience platform to its customers. She recently moved to the UK from South Africa, where she spent most of her career in management consulting and sales management. During the episode, Anna-Luisa shares several key strategies for making the sales process more efficient, including why sales team leaders need to look at the data to determine where the team can make tangible improvements. She also touches on scalability, the modern sales tech stack, forecasting and much more.

Building and scaling an effective sales team is no easy feat. Leaders need to take so many different elements into consideration today, and managing a team full of different personalities and working styles isn’t always a straightforward task. However, some people somehow make it all look easy. In this episode, Hannah and Tony sit down with Asad Afzal, the Director of Sales at Formstack and an expert in building and scaling successful sales teams. During the interview, he shares key tips for building and scaling effective sales teams, strategies for approaching sales training and onboarding in today’s fast-paced environment, advice for leaders and much more.