Right About Now with Ryan Alford By cover art

Right About Now with Ryan Alford

By: The Radcast Network
Listen for free

  • Summary

  • Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile! Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend. Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
    The Radcast Network
    Show more Show less
Episodes
  • Breaking B2B with Founder Sam Dunning

    Breaking B2B with Founder Sam Dunning
    Apr 30 2024
    TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
    Show more Show less
    47 mins
  • Business News for April 26 | GM Cars Tracking People without Consent

    Business News for April 26 | GM Cars Tracking People without Consent
    Apr 26 2024

    Hey there, listeners! Welcome to another exciting episode of Right About Now with Ryan Alford. In this episode, we covered a wide range of topics from business and marketing news to technology and entertainment updates. Here's a detailed synopsis of what we discussed:

    Business and Marketing News: We kicked off the episode by discussing the latest business and marketing news of the week. From mortgage demand dropping to interest rates soaring, we delved into the implications for the housing market and the economy as a whole.

    Perplexity AI: We explored the emergence of Perplexity AI, a search startup that achieved unicorn status by raising significant funding. We discussed how their generative AI search platform is changing the landscape of search engines by focusing on providing answers rather than search results.

    GM Cars Tracking: We delved into the controversy surrounding GM cars tracking drivers without their consent and sharing data with third parties, including insurance companies. We highlighted the privacy concerns and legal issues raised by this practice.

    MetaQuest Headset Operating System: We discussed Meta Platforms' decision to open up its MetaQuest headset operating system to other hardware makers, aiming to boost its standing in the augmented reality and virtual reality industries. This move is expected to bring more players into the AR and VR space.

    Kentucky Medical Cannabis Licenses: Kentucky announced a lottery system to award licenses for its medical cannabis program, signaling a step towards the legalization and regulation of cannabis in the state. We explored the business implications and the growing trend of cannabis legalization across the country.

    TikTok Ban: We touched on the potential ban of TikTok if ByteDance doesn't sell, highlighting the uncertainty surrounding the popular social media platform and its impact on businesses and content creators.

    Netflix Subscriber Growth: We discussed Netflix's subscriber growth after cracking down on password sharing, leading to a significant increase in new memberships and revenue. The shift in strategy reflects the company's efforts to maintain growth and profitability.

    Final Thoughts: We wrapped up the episode with reflections on the evolving landscape of technology, entertainment, and business, urging listeners to stay informed and engaged with the latest developments.

    Timestamps:

    00:00:26 - Weekly business and marketing news

    00:02:12 - National Superhero Day and the championship belt

    00:03:48 - National Honesty Day discussion

    00:05:04 - Mortgage demand drop and impact on the housing market

    00:07:08 - Perplexity AI becoming a unicorn

    00:14:51 - Netflix subscribers increase after password sharing crackdown

    00:19:29 - Meta opening up Quest headset operating system

    00:32:39 - Kentucky's lottery for medical cannabis business licenses

    00:35:10 - Potential TikTok ban and its implications

    00:36:58 - Final thoughts and sign-off

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    Show more Show less
    38 mins
  • Becoming the Man with Larry Hagner

    Becoming the Man with Larry Hagner
    Apr 23 2024

    TAKEAWAYS

    • Fatherhood and personal experiences
    • Impact of upbringing on parenting styles
    • Forgiveness and grace in parenting
    • Family dynamics and complexities
    • Importance of being present in children's lives
    • The Dad Edge's approach to teaching fatherhood skills
    • Importance of proactive learning and training for fatherhood
    • Practical advice for fathers to create connection with their children
    • Creating a supportive and connected family environment
    • Fostering open communication with children

    TIMESTAMPS

    Fatherhood and Personal Reflection (00:00:00) Discussion about the impact of becoming a father and reflecting on one's upbringing and decisions made.

    Introduction and Background (00:01:01) Introduction of Larry Hagner, CEO and founder of The Dad Edge, and a brief discussion about the podcast's audience and the importance of being a father.

    Larry's Personal Story (00:02:30) Larry shares his experience of raising four boys, his wife's support, and the challenges he faced due to his upbringing.

    Impact of Childhood on Parenting (00:05:45) Larry discusses how his childhood experiences influenced his initial struggles as a father and his commitment to learning and improving.

    Reconnection with Father (00:08:14) Larry shares the unexpected encounter and reconnection with his father after many years and the subsequent development of their relationship.

    Forgiveness and Grace (00:10:45) Larry's realization and journey towards forgiveness, and the impact of his experiences on his parenting approach.

    Reflection on Fatherhood (00:14:52) Larry reflects on the impact of becoming a father and the importance of being present in his children's lives.

    Discussion on Forgiveness and Grace (00:19:09) Further discussion on the importance of grace and forgiveness, and personal experiences related to fatherhood and divorce.

    The Dad Edge (00:20:02) Larry explains the purpose of The Dad Edge and its focus on building better connections and relationships with family.

    Learning Skills for Fatherhood (00:20:26) Larry compares learning fatherhood skills to training for a fight, emphasizing the importance of learning and developing the necessary skills.

    Choosing the Right Partner (00:24:32) The discussion touches on the need to train men on choosing the right partner and the importance of continual improvement in relationships.

    Cultivating Connection with Teenagers (00:26:49) Larry shares insights on creating an environment where teenagers feel connected and open up to their parents.

    Importance of Proactive Counseling (00:27:48) The conversation highlights the need for proactive counseling and preventive measures in relationships, rather than waiting for issues to escalate.

    Communication and Emotional Validation (00:29:53) Larry explains the importance of emotionally validating one's partner and children, and the shared relationship needs of feeling seen, heard, and safe.

    Connecting with Kids (00:35:44) Larry discusses the importance of asking children about the best part of their day to cultivate gratitude and excitement, and encouraging them to share their failures to foster growth.

    Preparing for Tests (00:40:04) Encouraging critical thinking and planning for academic challenges.

    Building Psychological Safety (00:40:55) Fostering open communication and trust to handle difficult situations.

    Engaging with Children (00:42:42) Creating meaningful connections and being a supportive guide in their lives.

    Connecting with The Dad Edge (00:43:46) Information on resources and programs offered by The Dad Edge.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    Show more Show less
    46 mins
Leadership Marketing Economics Politics & Government
Show more Show less

What listeners say about Right About Now with Ryan Alford

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available