Since 2015, we have built our Facebook group into a thriving 75k member community. This year, I decided to shut it down.

Walking away from something that’s “doing well” is scary, but if it’s not lighting us up, it’s the right thing to do.

The Facebook group was working - even growing, but the truth is: I had started to resent it. I didn’t fall out of love with building community. I fell out of love with doing it on someone else’s terms.

So, the BossMom+ app was born! We aren’t just building a village, we’re building a city where moms can grow their businesses without social media.

When did I know it was time to walk away from Facebook? Why did I choose to build something totally different? In this episode, I share why we left our Facebook group and what we’re doing instead.

We need to feel empowered to make changes and not worry about what people think, because there’s no way to make everyone happy. -Dana Malstaff

3 Things You’ll Learn in This Episode

-Community without social media

Building community is what I love and what I’m known for. Why did I decide to shut down a Facebook group that was doing well

-You can’t make everyone happy

Not everyone will like the changes we make to our businesses. How do we handle the resistance and pushback? How will the right people react?

-Go all in on what lights you up

How did going to the movies turn into the defining moment that made me decide to close down the Boss Mom Facebook group?

As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working?

Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she has decided to sell it and move on.

Our kids change as they grow, and so do we. What lit us up before might not be right for us now, and that’s okay.

How did Krista make this huge decision? How do we deal with the guilt and uncertainty that comes with making a big move?

In this episode, founder of Motherhood Simplified, Krista Lockwood returns to talk about the new chapter in her journey, walking away from a perfectly good business and why it’s important to align your career moves with your current life phase.

Your business deserves to be loved as opposed to being run by somebody who just isn’t excited about it anymore. -Dana Malstaff

3 Things You’ll Learn in This Episode

-How to know it’s time to pivot

Most people would rather stick with a successful business even if it’s no longer making them happy. How do we know it's time to stop doing something even if it's going well?

-Stop feeling guilty about change

Why is it important to make sure your work fits with your family life? How can you handle changes without feeling guilty or worried?

-How to avoid the temptation to keep scaling

How do we check in with ourselves so that we can move on from the business before we start neglecting the community we’ve built?

Guest Bio

Krista Lockwood, the founder of Motherhood Simplified, is a mom who has successfully decluttered her entire home. She doesn’t teach decluttering in theory. Instead, she shares practical tips and strategies that have worked for thousands of other moms. Krista’s approach is grounded in her own experiences, ensuring that she never asks you to do something in your home that she hasn’t done herself. Her mission is to help moms find the sweet spot of having enough but not too much, allowing them to feel less stressed in their homes. Through her platform, Motherhood Simplified, Krista provides resources, guidance, and community support for simplifying the journey of motherhood.

Check out the Motherhood Simplified Website at https://motherhoodsimplified.com/ and listen to the podcast episodes at https://podcasts.apple.com/us/podcast/motherhood-simplified/id1439617120

Follow Krista on Instagram (https://www.instagram.com/motherhood_simplified/)

Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop.

It’s all about more content, more entertainment, and of course - more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the time, and we shouldn’t have to play by those rules to succeed.

No matter what: our children will always be the dominant priority in our lives. Why not set up our business with this in mind, instead of forcing ourselves to market the way everyone else does? Can we do marketing on our own terms and still have success?

We want to live in a world where moms don’t have to say yes to ridiculous unsustainable ways of marketing, starting now. In this episode, I talk about why moms can’t run their businesses the way everyone else does, and how to succeed on our own terms.

The rules of business and marketing aren’t realistic or sustainable for moms. We need to stop forcing ourselves to be successful in the same way as people who don't have our life requirements. -Dana Malstaff

3 Things You’ll Learn in This Episode

-How to create a legacy of loving what we do

Our kids soak up everything we do. If running our businesses leaves us feeling guilty, drained, sad and unsuccessful, that’s what they’ll believe about work. How do we change that?

-Experts vs. content creators

It often feels like if we’re not pointing, dancing or entertaining, we aren’t marketing. Could this viral, content creator approach actually be detrimental? Is there a better way?

-Productivity isn’t just about time

Taking advice from people who don’t understand our lives is dangerous. How do we see time management, boundaries and priorities from our perspective as moms?