PPC Ponderings Podcast By cover art

PPC Ponderings Podcast

By: Kirk Williams
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  • Summary

  • Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. 

    Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
    © 2024 PPC Ponderings Podcast
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Episodes
  • Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8

    Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8
    Sep 12 2023

    Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Demand-Gen Campaigns, so decided to include the conversation anyway. So go ahead and sit back, grab a cup of coffee and enjoy our conversation with Travis.

    Want to be a guest on the PPC Ponderings Podcast? Apply here!

    Interested in PPC help for your business?

    • Check out ZATO (over $10K/mo in ad spend)
    • Check out MAKROZ (under $10K/mo in ad spend)
    • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
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    28 mins
  • Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7

    Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7
    Jul 27 2023

    In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!

    Want to be a guest on the PPC Ponderings Podcast? Apply here!

    Interested in PPC help for your business?

    • Check out ZATO (over $10K/mo in ad spend)
    • Check out MAKROZ (under $10K/mo in ad spend)
    • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
    Show more Show less
    38 mins
  • Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6

    Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6
    Jul 14 2023

    Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode, as Kirk and Miles chat all things from PS5 games, to PMax strategies, to LinkedIn content sharing. 

    So sit back, grab a cup of coffee and enjoy our conversation with Miles. 

    Want to be a guest on the PPC Ponderings Podcast? Apply here!

    Interested in PPC help for your business?

    • Check out ZATO (over $10K/mo in ad spend)
    • Check out MAKROZ (under $10K/mo in ad spend)
    • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
    Show more Show less
    57 mins
Marketing Economics
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