This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business.

We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using.

Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out?

In this episode, you’ll hear…

• What “nurturing” is and where it fits in your business
• Keeping your content based on what your audience needs
• How to pick the right marketing channel for you

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Check out Michelle's podcasts: Total Betty Podcast Network and Movie Friends Podcast
• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.

In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.

Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business!

In this episode, you’ll hear…

• What questions to ask in post-launch surveys
• How to weigh different pieces of survey data
• Why surveys are important in continuing to list build

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.

I break it down into three segments.

First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.

Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.

Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.

Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.

In this episode, you’ll hear…

• What ingredients you need for a successful sale
• The four components of a sale timeline
• Social media elements to keep your metrics up during a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media