Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.

John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal:

-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months

-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust

-How to map out your customer journey and craft messages that resonate at each stage of the relationship

-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways

01:06 The importance of focusing on the customer's lifetime value

02:39 The media equation and creating engaging digital experiences

05:45 Applying interpersonal relationship principles to create satisfying digital interactions

10:03 Crafting the customer journey

17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time

24:46 The five elements your brand must embody for a lasting customer relationship

31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests:

John - https://www.linkedin.com/in/johnlenker/

Kevin - https://www.linkedin.com/in/kevindelaplante/

Website - https://www.lenker.com/digitalmarketers/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

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• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?

Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.

In this episode, we'll explore:

-The evolution of affiliate marketing, and how it's adapting to the modern market

-Strategies for recruiting the right affiliates, who align with your brand's mission

-Determining the ideal commission structure, to attract and retain top-tier affiliates

-Managing and nurturing your affiliate community for long-term success

-Leveraging podcasting to highlight partners, and grow your affiliate program

Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.

But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:

-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.

-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program.

Don't miss out on this opportunity to learn from one of the best in the business!

Key Takeaways:

01:15 The evolution of affiliate marketing

03:13 Strategies for recruiting and managing affiliates

06:52 The difference between mission-based and transactional affiliates

11:52 Determining commission rates and payout structures

20:41 Strategies for affiliate community management and retention

24:40 The difference between affiliate marketing and MLM

25:06 The ethical approach to influencer marketing

29:40 Podcasting as a powerful tool for building partnerships

34:51 Using AI for partnership planning and strategy development

Resources:

Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/

Connect with Joey Vaillancourt:

Partner Up Profits Podcast - https://partnerupprofits.com/podcast/

LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram:...

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.

Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.

In this episode, Faruk discusses:

-The evolution of CGI in the automotive industry and its advantages over traditional methods

-How CGI solves the challenges of using prototype cars for launches and marketing

-The importance of building full 360-degree locations for flexibility and consistency

-Adapting visuals to different markets and cultural preferences

-The future of AI and VR in personalized marketing and customer experiences

Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.

Key Takeaways

00:55 The evolution of car launches: From photography to CGI

02:55 The Shift to CGI in car marketing

05:02 The art of creating realistic CGI locations

10:07 The technical and creative challenges of CGI production

17:17 Adapting to new visual aesthetics and brand consistency

20:47 Global brand perceptions and market differences

21:26 The role of AI in marketing and personalization

23:22 Future of car marketing: data-driven personalization

29:12 The potential of VR in marketing

33:10 The evolution of digital marketing and future trends

Connect with Faruk Heplevent:

LinkedIn - https://de.linkedin.com/in/farukheplevent

Website - https://thescope.studio/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

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• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!