Rise and shine, food enthusiasts! Brace yourselves as we pull back the curtain on the intriguing world of food prices with Ricky Volpe, the food economist and professor, who's here to share his wisdom. Discover why your grocery bills are skyrocketing and why food prices are not dropping. Hear Volpe's predictions of a slow but steady recovery in prices, and learn about the influence of climate change and global conflicts on food costs. This episode promises to unravel the enigma of food price formation, a must-listen for anyone looking to understand this complex issue.

The show continues to simmer as we stir up discussions about the tough tussle between retailers and CPG companies amidst rising food costs. How are retailers demanding transparency and justification for price increases? Why are more retailers investing in vertical integration and store brands? How have consumers changed their shopping habits during the pandemic? Ponder over the role of marketing in maintaining brand recognition and defying the stigma associated with store brands. This episode is a veritable feast of insights into the food industry, leaving you hungry for more. Tune in to explore the changing perceptions around store brands and to understand the crucial need for transparency in our food supply chain.

Explore the future of agriculture with Irving Fain, the CEO of Bowery Farming, as we venture into the world of indoor and vertical farming. Are you ready to discover how these innovative farming methods might be the game-changer in the face of climate change impacts? Climate anomalies such as severe droughts, wildfires and overuse of groundwater have disrupted traditional agriculture, making it even more challenging to meet the ever-increasing global food demand. We delve into these issues and highlight how vertical farming can offer a sustainable and efficient solution, while also engaging a new generation of tech-savvy farmers.

With vertical farming, advantages run deep for consumers, retailers, and of course, the environment. From offering longer shelf life and more nutritious produce, to providing transparency in growing practices, this revolutionary method is changing the way we grow our food. Imagine a world with reduced food waste and a streamlined growing process - that's what the technology behind vertical farming promises to deliver.

In our final insights, we underscore the significance of vertical farming in the agricultural industry. We touch on how Bowery Farming, a leading indoor farming company, has been making remarkable strides in this field and their ambitious growth plans. With their progressive methods and tech-centric approach, they are not just shaping the future of agriculture, but providing an essential solution to the mounting challenges of our time. So, gear up to unearth the thrilling innovations and transformations in modern farming with us.

Ever pondered about the vital link in our food chain? Jaclyn Cardin, the Chief Brand Officer at Cropp Cooperative, joins us to unravel the essence of supporting Organic Valley - a brand that stands at the core of our food system. In an eye-opening discussion, Jaclyn paints the picture of Organic Valley's cooperative, operated and owned by humble family farmers, playing a crucial role in keeping these farms afloat. She unfolds the campaign "Protecting Where Your Food Choices Come From" and how ethically sourced, organic dairy safeguards over half a million acres of certified organic pasture land. You'll be thrilled to hear about her unique experience of bringing the farm to Rockefeller Center, New York City, showcasing that organic dairy, when done right, can be a sustainable solution for us all.

We've all heard of food stories, but, have you ever connected with your food through a farmer's story? Organic Valley's unique campaign aims to bridge consumers and farmers through the power of storytelling. Jaclyn shares the innovative use of social media platforms and farm tours that create an intimate connection between people and their food. Sparing no efforts, Organic Valley aims to position organic dairy as part of the climate solution and not the climate crisis, and how each one of us plays a role in this. Tune in to discover the profound connection to the source of our food, the survival odds of small family farms, the importance of sustainability and biodiversity, and how your choices as a consumer can shape the future of our food systems.