Sounds Profitable

By: Bryan Barletta
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  • Summary

  • The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
    Copyright Sounds Profitable
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Economics
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Episodes
  • Podcasting's $7b 2024, What Podcast Fans are Like, & More

    Podcasting's $7b 2024, What Podcast Fans are Like, & More
    May 9 2025
    This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports.

    For links to every article mentioned, visit here on SoundsProfitable.com
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    10 mins
  • Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

    Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More
    May 8 2025
    Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans.

    Find links to very article mentioned here on SoundsProfitable.com
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    6 mins
  • The Great Podcast Divide: Understanding Fans vs. Anti-Fans

    The Great Podcast Divide: Understanding Fans vs. Anti-Fans
    May 8 2025
    A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.

    Credits:
    • Written by Tom Webster
    • Edited by Gavin Gaddis and Bryan Barletta
    • Audio edited by Gavin Gaddis
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
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    17 mins
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