Sounds Profitable By cover art

Sounds Profitable

By: Bryan Barletta
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  • Summary

  • The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
    Copyright Sounds Profitable
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Episodes
  • Sports Fans Love Audio, Creator Funding Surges, & More

    Sports Fans Love Audio, Creator Funding Surges, & More
    Apr 19 2024
    Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station.

    Find links to every article mentioned and the full write-up here at Sounds Profitable.com
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    8 mins
  • UK Election Advertising, SXM Sports Audio Study, & More

    UK Election Advertising, SXM Sports Audio Study, & More
    Apr 18 2024
    Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year.

    Find links to every article mentioned and the full writeup here on Sounds Proftiable.
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    5 mins
  • Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

    Digital Audio Ads Growing, JAR Audio Pilot Competition, & More
    Apr 17 2024
    Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway.

    Find links to every article mentioned and the full writeup here on Sounds Proftiable.
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    4 mins
Economics
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