Art of Mortgage Marketing  By  cover art

Art of Mortgage Marketing

By: Doren Aldana
  • Summary

  • Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors​. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
    Copyright 2023 All rights reserved.
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Episodes
  • How Bernadette Laxamana Built a $9.5M+ Pipeline From Scratch in Just 3 Months
    Apr 18 2024

    Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you…

    Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for prosperity.

    Think that’s a pipe dream? Think again!

    Case in point, Bernadette Laxamana went from having her best year yet in 2022 to being in the dumps, depressed, dejected, and frustrated because her income tanked and she didn’t know how to get out of her funk.

    She reached out to us for help and the rest is history…

    Thanks to our proven Realtor Attraction system, Bernadette was able to attract 16 VIP Realtor partners and build a $9.5+ million pipeline from scratch - without making a single cold call. How awesome is that!?

    Listen in to this inspiring new episode as Bernadette Laxamana shares her zero-to-hero success story, and more importantly, how she was able to create a massive breakthrough in the face of one of the toughest markets this industry has ever seen….

    Things you’ll learn:

    -How to unlock millions in your pipeline with innovative strategies—no cold calls, no begging, no butt kissing.

    -How to rebound from setbacks and rekindle your inner fire to turn adversity into opportunity

    -How to bring MASSIVE VALUE to your partners so they make you their EXCLUSIVE PARTNER

    -How to recapture your LOVE for the business (and your LOVE for life) by becoming the BEST VERSION of yourself

    -And much, much more!

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    1 hr and 1 min
  • 7 Habits of Highly Successful LOs
    Apr 4 2024

    Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest?

    I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO.

    What do they know that you don't?

    What champion-level mind-sets and skill-sets allow them to rise to the top, even in a down market?

    After 19 years of being in the trenches coaching mortgage pros to success, I'm uniquely qualified to teach you exactly that.

    This truly is the Holy Grail of mortgage marketing success – the master key that allows you to WIN in ANY market, not just in a "fair weather" market.

    In this episode, I share 7 things upper echelon mortgage pros do differently that separate them from the mediocre majority.

    When you focus on making an impact, your income takes care of itself. When you transform lives, your transactions take care of themselves. -Doren Aldana

    Things You'll Learn From This Episode:

    -How to prioritize purpose over profits

    -How to create a magnanimous mission that propels you from good to GREAT

    -Growing vs. getting – how to turn failure into fuel for your dream

    -The only consistent, reliable source of business that the Top 1% relies on

    -Why a habit of servant leadership is the secret to greatness

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    49 mins
  • 4 Ways to Get Mortgage Clients
    Mar 14 2024

    Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck.

    I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline.

    After all, why reinvent the wheel when you can leverage battle-tested methods that work even in the face of hyper-competition, margin compression, limited inventory, and everyone and their dog chasing after the same Realtors?

    It’s time to start working smarter, not harder, so you can condense decades into days and get straight to what works without messing around doing it the hard way.

    In this episode, I share 4 low-hanging fruit methods that can add a steady stream of quality borrowers to your pipeline without piling on more stress or headaches.

    Let’s get into it…

    Create channels where you can target specific people that you can help in some way. -Doren Aldana

    Things you’ll learn from this episode;

    -The best source of referrals with the highest-quality leads you can ever attract

    -How to get clients pre-sold on you before you even talk with them

    -How to create community, affinity, and connection with your own private FB group

    -How shifting from vague generalities to meaningful specifics can boost your response rates

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    31 mins

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