Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up, finding that balance can be tricky, especially as tech becomes cheaper and easier to access.

Catalyzed by a recent Tech Crunch headline about a General Data Protection Regulation (GDPR) violation at Mobile World Congress (MWC), Will, Nick, and Dustin tackle attendee data in today’s episode. But before diving into this pressing issue, Nick provides some background information on MWC’s fine.

The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out?

In this episode of the Event Brew, Thuy, Dustin, and Will, explore the events industry’s low barrier to entry, the relevance of event planning certifications, and ultimately, whether you need one as a true event professional. Tune in to see where they land. But first, let’s start with the Brew Crew’s own certifications.

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations.

In this episode of the Event Brew podcast, Xander, Will Curran, Arianna, and Nick dive into this shift; from understanding the motivations behind younger attendees, and rethinking exhibit halls, to embracing new technology, the Brew Crew explores how event professionals can harness this shift in demographics to create events that cater to the next generation of event-goers. Tune in and find out what they have to say!