In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamics and offer advice on crafting effective event strategies.

In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, including Salesforce, marketing automation tools, and various analytics and enrichment platforms. He also discusses the strong relationship between marketing and sales at AchieveIt, highlighting the regular meetings and collaboration between the two teams. Morgan explains the key metrics used to measure marketing success, including inbound revenue, pipeline contribution, MQLs, and late-stage pipeline. 

In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche positioning in the SaaS industry and how it can differentiate a company from its competitors. Additionally, Jacob explores the role of artificial intelligence (AI) in account-based marketing (ABM) and highlights the potential of AI-powered personalization in cold email campaigns. Finally, he offers career advice, noting that fluency in tools is not as valuable as the ability to evaluate their implementation and identify areas for improvement.