• Not Just About Copy with Emma McMillan

  • By: Emma McMillan
  • Podcast
Not Just About Copy with Emma McMillan  By  cover art

Not Just About Copy with Emma McMillan

By: Emma McMillan
  • Summary

  • Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

    © 2023 Not Just About Copy with Emma McMillan
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Episodes
  • Pursuing multiple interests and taking risks with multifaceted business owner Zee Scott
    Dec 3 2023

    Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!

    In this episode, you’ll hear:

    • How Zee pursues multiple interests without feeling overwhelmed or overworked
    • Where Zee finds creative inspiration 
    • How Zee presents an aligned and authentic brand online
    • Zee’s insights on productivity, time management and planning – another of her passions
    • How Zee adapted her business during challenging times and how she defines success
    • Zee’s approach to setting boundaries and taking time for self-care
    • Why her personal motto is ‘All of life's a risk’ – and how that spurs her on.

    How you can connect with Zee:

    • Website: https://www.zeescott.com/
    • Instagram: https://www.instagram.com/zeescott__/

    You may also love:

    • Episode 65: Choosing your own adventure with Sarah Harney
    • Episode 77: How systems and structure can support creativity in your small business with Nicole Smith
    • Episode 37: Crafting a magnetic brand with Suz Chadwick

    Important links:

    • Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ 
    • Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
    • Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

    This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

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    34 mins
  • Helpful ways to prompt ChatGPT for a good result
    Nov 19 2023

    * Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 

    In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.

    Let’s dive in!

    You might also enjoy:

    Ep #58 Get the lowdown on ChatGPT

    Ep #46 8 tips for writing faster

    Ep #40 My favourite copywriting tools, apps and tech

    Important links:

    • Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 
    • Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
    • Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

    This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    Show more Show less
    14 mins
  • How to market your small business without relying on social media with Tess McCabe
    Nov 5 2023

    Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. 

    Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.

    In this episode, you’ll hear:

    • Why writing and publishing physical books has been so important to Tess
    • Why Tess has moved away from social media – and how she markets her business instead
    • How Tess approaches the process of book writing – and what’s on the post-it note stuck to her computer
    • The importance of finding a way to create that works from you 
    • How investing time in making 1:1 connections and developing various income streams has ensured the longevity of Tess’ business.

    How you can connect with Tess:

    • Websites: 
      • www.tessmccabe.com.au
      • www.creativemindshq.com
    • Instagram: https://www.instagram.com/tessmccabe/ 

    You may also love:

    • Episode 60: Content experiences designed for humans with Tait Ischia
    • Episode 45: Kindness online & off – Speaking friendly digital with Marie Nadal Sharma
    • Episode 39: Control is not a dirty word with Ilana Kosakiewicz

    Important links:

    • Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ 
    • Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
    • Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

    This podcast is produced by Emma McMillan & Sarah Harney.

    I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

    Show more Show less
    40 mins

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