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Cult Brand Secrets

By: Evergreen Podcasts | The Gathering
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  • Summary

  • Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
    All Rights Reserved 2021
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Episodes
  • Introducing: Cult Brand Secrets

    Introducing: Cult Brand Secrets
    Mar 2 2021
    Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast. Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
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    2 mins
  • S1 E1: Spotify

    S1 E1: Spotify
    Mar 2 2022
    Spotify is a remarkable company and an amazing Cult brand. Birthed in 2008 as a viable alternative to music piracy, Spotify has always upheld the importance of properly compensating creators. In this episode, we hear Alex recount his personal journey and share how the Creative team at Spotify uses data to inform campaigns, Alex will share several examples of how marketing worked with the product, and the data, to create greater fan engagement. Learn more at CultBrandSecrets.com
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    38 mins
  • S1 E2: Marvel

    S1 E2: Marvel
    Mar 3 2022
    Mindy is the Senior Vice President over Global Marketing Partnerships for Marvel Studios, which is owned by The Walt Disney Company. She’s a horse lovin’ southern gal, now living in the glam and glitz of Hollywood, and applying her formidable experience with entertainment properties and big brands to the different Marvel franchises. As you listen to Mindy speak, you’ll note two things in particular. First, Marvel isn’t about superheroes. They have transcended beyond their characters and are really about epic storytelling and the power of the human spirit. Those are two things we need better represented in more brands and categories. Secondly, Mindy references the need to “Interact instead of transact''. To build a cult brand, you need to transcend the typical business to consumer relationship. Learn more at CultBrandSecrets.com
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    44 mins
Marketing Economics
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