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Tagline

By: Muse by Clio
  • Summary

  • The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.
    © 2024 Clio Awards, LLC
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Episodes
  • Amil Gargano
    Jan 11 2023

    This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet combustible relationship with Carl Ally, the tempestuous other half of Ally & Gargano.

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    56 mins
  • Ted Lasso's Origin Story
    Nov 14 2022

    Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign, a decade ago, for NBC Sports and its Premier League coverage. This week, we look back at Ted's fascinating origin story: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.

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    45 mins
  • Beats by Dre | You Love Me
    Oct 25 2022

    This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and resilience of Black America, while confronting white America for loving Black culture while hating Black people.

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    58 mins

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