• Digging Deeper

  • By: Cornett
  • Podcast
Digging Deeper By cover art

Digging Deeper

By: Cornett
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  • Summary

  • Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
    2020-present, The Cornett Group
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Episodes
  • The Easier Path to Audience & Influence Insights

    The Easier Path to Audience & Influence Insights
    May 10 2022
    If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem. Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like. This episode of Digging Deeper is presented by the Marketing Podcast Network. If you happen to be someone whose company or perhaps clients sell to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? Enter the Marketing Podcast Network. MPN is a network of podcasts all about marketing. On Brand with Nick Westergaard, Marketing With Empathy, The Copy Arena with Tania Dakka, The Rethink Marketing Podcast, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of MPN's audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • The Sustainability Concerns with Blockchain, Bitcoin and NFTs

    The Sustainability Concerns with Blockchain, Bitcoin and NFTs
    Apr 19 2022
    We’ve talked a lot about the blockchain, NFTs and Web 3.0 on Digging Deeper recently, but there’s a big concern out there over blockchain technology and its carbon footprint. It’s estimated that one Bitcoin transaction uses around 2,100 kilowatt hours. That’s the same energy the average U.S. household uses in 75 days. When the energy source powering the computers that churn out that transaction is non-renewable, more greenhouse gas emissions happen and the environment takes another hit. But Bitcoin is one of hundreds of options for cryptocurrency and blockchain access. And this is where competition makes the market balanced for everyone. There are simply better options out there. Matt Rickard is the co-founder of Task, a Stellar blockchain-based platform that helps companies connect their teams with the organizations social missions. But he is also the co-founder of The Blue Marble, a Steller-based NFTs marketplace. The common thread there is the Stellar-based blockchain which alleges to be faster, cheaper and more energy efficient than typical blockchain based systems. Rickard educated us on the sustainability issue and blockchains, talk to us about The Blue Marble and how brands can be more responsible with NFT work in marketplaces like his and then help us understand the connection between a company, its employees and its social good. This episode is supported by Storyblok, which has a new report to make you smarter. It’s a new report called The State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022.  Think about it: You have to provide content for your website. Maybe a mobile app. Then there’s e-commerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to Storyblok.com/diggingdeeper.  Storyblok is a headless content management system, rated as the #1 CMS for 2022 by G2. It is also a new partner of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
  • Improving the Sales Function by Getting Rid of Pitch Decks?!?

    Improving the Sales Function by Getting Rid of Pitch Decks?!?
    Apr 12 2022
    Jarron Vosburg from JumpCrew says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper. Vosburg is the vice-president of Sales at JumpCrew. That is an acquisition marketing platform company out of Nashville. They’re all about helping you optimize sales. We talk about the pitch deck concept, but also more specifically about how sales and marketing work together, compliment one another and ways they could be structured to optimize both. Some good ideas from Vosburg today on the show. Also, have you downloaded The State of Content Management from Storyblok yet? We’ve told you about it for a couple weeks now. You certainly owe it to your company to do so. Our friends at Storyblok surveyed 515 businesses in the U.S. and Europe – companies just like yours – to find out how they are approaching content distribution through their digital channels in 2022.  You have to provide content for your website, maybe a mobile app, then ecommerce platforms, voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. It’s free and just good information to make you smarter! LINKS: Jarron Vosburg on LinkedIn: https://www.linkedin.com/in/jarronvosburg/ JumpCrew: https://jumpcrew.com/ Storyblok State of Content Marketing Report - https://storyblok.com/diggingdeeper Digging Deeper on YouTube: http://cornett.online/digdeep Digging Deeper Podcast Subscriptions: http://cornett.online/diggingdeeper Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
Management Marketing Economics
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