In this insightful discussion, Damian shares his expert take from years of consulting in customer experience. Learn about the dramatic shift in customer values and why your previous value propositions might need a refresh. Discover how elevated expectations for care and deep, meaningful customer insights can revolutionize your approach and substantially boost retention and value.

Takeaways:

• Shift in Customer Values: The pandemic has fundamentally changed customer priorities, making previous value propositions less relevant.
• Elevated Expectations for Care: Customers now place a higher premium on care, impacting their expectations from businesses significantly.
• Core Customer Needs: Identifying universal customer needs can streamline customer experience strategies and improve effectiveness across the board.
• Deep Customer Insights: Businesses need to go beyond superficial data to uncover the deep insights that truly inform effective strategies.
• Retention through Experience: Improving customer experience can lead to substantial increases in customer retention and lifetime value.
• Externally-Focused Customer Strategies: Successful customer strategies start with external insights to accurately reflect customer needs.
• Continuous Customer Engagement: Keeping a pulse on continuous shifts in customer preferences is crucial for maintaining alignment and satisfaction.

Quote of the Show:

"Customer lifetime value is one of the most valuable metrics an organization can use." - Damian Kernahan

Links

• X: https://twitter.com/protopartners
• LinkedIn https://www.linkedin.com/in/customer-experience-innovation/
• Website: http://www.protopartners.com.au/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• YouTube: https://youtu.be/Y9t8Rq-nk64

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com

In this enlightening episode, fractional Chief Marketing Officer (CMO) Nikhil dives deep into the transformative role of AI in business, the challenges founders face in scaling their companies, and the unique advantages of fractional leadership. From leveraging AI while preserving authenticity to navigating the transition from founder to visionary leader, Nikhil shares invaluable insights and strategies for driving growth and embracing change.

Takeaways:

• AI as a Human-Driven Tool: Emphasize the importance of using AI as a tool that enhances human creativity, rather than letting it drive the marketing strategies.
• Authenticity in Content Creation: Highlight the need for authenticity in content creation, especially in how AI-generated content is perceived and optimized for specific platforms.
• Importance of Contextual Relevance: Stress the significance of contextual relevance in the use of AI for creating content that resonates with the audience.
• Navigating Founder Transitions: Discuss the challenges founders face as they transition from operational roles to visionary leadership, and the strategies to ease this process.
• Quick Wins and Strategic Planning: The role of fractional CMOs in driving quick wins and strategic planning to demonstrate value and build trust quickly.
• Experimentation and Data Analysis: The critical role of experimentation and data analysis in marketing, allowing businesses to test, learn, and adapt strategies rapidly.
• The Value of Fractional Leadership: Insights into the unique advantages of fractional leadership, including bringing fresh perspectives and specialized expertise.

Quote of the Show:

"It's important to not let the technology drive you, but for us to drive that technology."- Nikhil Hunshikatti

Links

• X:
• LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/
• Website: https://yorcmo.com/nikhil-hunshikatti
• Book Link:

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• YouTube

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com/

In this episode, Joseph Frost dives into the fascinating journey of K9 Resorts, a luxury dog boarding and daycare franchise, with co-founder Jason Parker and Dave Blanchard, a seasoned fractional Chief Marketing Officer from Your CMO. They discuss the pivotal role of strategic marketing and the right team composition in scaling a business, especially in the post-pandemic era. Through insightful anecdotes and practical advice, listeners will gain valuable lessons on growth, marketing, and remote workforce integration.

Takeaways:

• The Power of the Right Team: Understanding the importance of surrounding yourself with capable individuals for business growth and scalability.
• Fractional CMO Impact: How a fractional Chief Marketing Officer brings strategic insights and catalyzes significant growth in your business.
• Hybrid Workforce Opportunities: Embracing flexibility in the workforce can unlock talent and opportunities previously unseen.
• Cultural Collaboration: The crucial role of in-person interaction in establishing company culture and effectively integrating new team members.
• Strategic Marketing for Franchises: Highlighting the necessity of detailed planning and strategic marketing for the success and profitability of franchisees.
• Accelerating Profitability: How digital marketing strategies and pre-opening sales initiatives can significantly shorten the path to profitability for new locations.
• Grassroots Marketing: The importance of local community engagement and grassroots efforts for franchisees to ensure success.
• Brand Messaging and Rebranding: The impact of rebranding and clarifying brand messaging to resonate with customer values and expectations.

Quote of the Show:

"The transition to a more digital and remote marketing strategy isn't just a trend; it's a necessary evolution to stay relevant and effective in today's market." -Jason Parker

Links

• X:
• LinkedIn: https://www.linkedin.com/in/jason-parker-33121520/
• Website: http://www.k9resorts.com/
• Book Link:

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• YouTube

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com/