Clare Gossage is COO & co-founder at The PIE (Professionals in International Education), which since launching in 2011 has become the sector’s hub, ‘transforming knowledge and networks’.

This episode is a deep dive into The PIE, looking at its history, its drivers and the big splash it’s made in events-world.

An avowed internationalist, Clare studied languages, taking a job in marketing at the University of Arts, London, after she graduated. Meeting Amy Baker and Jane Gilham and discovering there wasn’t a media platform that addressed the whole of the billion-dollar international education sector, brought a team together to build one and call it PIE.

Taking questions from host James Dickson, Clare discusses the brand’s evolution, from its digital news platform, still going strong, the quarterly print magazine that ‘folded’ during the pandemic, to the awards and to PIE Live.

The conversation focuses on the founders’ fluidity, their nous, and how, without any experience of the industry, that overcame ‘cultural nuances’ and took their events across the world to extraordinary success.

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Joining business exhibitions mainstay CloserStill Media in January 2021, from Ocean Media Group, and taking his tech acumen into events-world, was an ambition realised for head of digital & CRM, Rakim Asher.

In this episode, Rakim discusses that career journey, exploring the ‘head of digital’ role, finding the right tech and scrapping old-school show guides.

With host James Dickson putting the questions, Rakim goes on to talk pressure of time, the power of collaboration, analysing data and high purchase intent.

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John Regis is global technology adoption manager at London-based publishing/intelligence/exhibition giant Informa.

This episode looks at his career path before turning its attention to the now.

John details the brief behind the job title, which he helped create, before discussing how systems are used effectively, inside the Informa walls and across its portfolio.

Prompted by host James Dickson, John goes on to detail the time he takes studying new platforms and understanding the people set to use them, before introducing any tech. He talks about learning from Formula 1, the future of hybrid events, and the value in having specialist teams for live and digital elements working together to deliver a show.

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