James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow!

In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones.

Check out Atoms, The official Atomic Habits app.

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

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https://www.inc.com/author/bryan-elliott

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Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
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For business inquiries: producer@thegoodbrain.com

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

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Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

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Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

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A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

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5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

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Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

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Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company.

Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health.

Eight Sleep is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME’s “Best Inventions” in 2018 and 2019, was named one of Fast Company’s “Most Innovative Companies” in 2018, and has raised over $150M in funding from leading investors, including Founders Fund, Softbank, Khosla Ventures, Y Combinator, Valor Equity Partners, General Catalyst, Naval Ravikant, and Patrick Collison.

Prior to Eight, Matteo co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011). Both companies were in cleantech.

Matteo holds multiple patents in tech and health, is a Member of the Forbes Technology Council, has been Co-Chair at FWD.us and Mentor at Techstars, Microsoft Bizpark and the NYU Summer Launchpad Program.

He graduated magna cum laude with a Law degree from University of Ferrara, and was a member of the Italian Bar Association while working as a lawyer in the finance practice of Freshfields Bruckhaus Deringer and Allen & Overy, both part of the Magic Circle of British’s elite law firms.

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Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream.

In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series in TV history.

The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of entertainment.

Will he be able to cross the chasm?

Listen to this episode and make your own predictions!

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: producer@thegoodbrain.com

Support the show