At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024.

So what is authentic marketing, and how the heck can you bring more authenticity to your marketing?

Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer.

Now, if you don’t know Tracey – strap yourself in because it’s about to get lit.

Tracey is a business activator and mentor for legendary women who are hell-bent on serving and creating a ridiculously abundant creative business and life on their own terms.

She’s known for her fire one-liners, spiritual straight-talk, and funny as fuck business analogies (just go and check out her Reels).

She’s the person so many business owners gravitate towards when they can’t see or feel their magic anymore…and, in true Tracey fashion, she lights a fire under their butt and gets them moving to activate their authentic power.

Whenever I need a spark of creative inspo, I always turn to Tracey. And I know a lot of wizards in my community are feeling a little creatively burnt out right now – so of course I knew Tracey was the wizard for this job!

In today’s episode of the How I Do Content Podcast, Tracey and I riff on all things authenticity and why your authentic truth will ALWAYS be trending.

So let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

• Tracey’s secret to longevity in business and how she’s navigated 10 years in the coaching industry
• How Tracey stays true to her authentic magic without getting sucked into chasing trends or doing what everyone else is doing
• Tracey’s favourite authentic marketing tips to help you own your unique blend of magic and share it with your community

Connect with Tracey Spencer

• Follow Tracey on Instagram @tracey__spencer
• Join the Too Lit To Quit Club at https://www.traceyspencer.com.au/to-lit-to-quit-club
• Get your hands on Tracey’s book, ‘Rock Your Light’ http://traceyspencer.com.au/rockyourlight/
• Find out more at https://www.traceyspencer.com.au/

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine.

But why?

How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to?

And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there?

But I see so many business owners get so caught up in achieving the $10k month that they often lose sight of why they started their business or what’s really important to them.

So, today’s guest on the How I Do Content Podcast wants to support business owners (especially mums in business) to redefine success beyond the $10k months – I’m excited to speak to the magical Lauren Hogan.

Lauren is a small business OBM, and mum to two boys plus a beautiful doggo, who lives in Perth with her partner.

She works with small business owners to reduce overwhelm in their business as their right-hand wizard (aka their VA / OBM), supporting them through her 1:1 done-for-you service, biz brain dump calls, and her Behind the Biz Membership.

Having run both a product-based and service-based business herself, and doing it while raising her kids, she knows success isn't just about hitting a specific revenue target, and wants to show other mums in business that they can find fulfilment and joy regardless of the numbers.

In a world where everyone is talking about their $10k, $20k, $30k, $50k and $100k months – this is such a needed conversation.

Let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why Lauren believes that success shouldn't be solely defined by hitting a specific revenue target
• Lauren’s advice for navigating the external pressures and "Instagram expectations” regarding success, and how to redefine success on your own terms
• How Lauren maintains a healthy work-life balance while growing her business

Connect with Lauren Hogan

• Follow Lauren on Instagram @hey.lauren
• Join the Behind the Biz Membership at https://www.heylauren.com.au/behindthebiz
• Find out more at www.heylauren.com.au

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.

As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.

Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls.

If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content Podcast is for you!

I’m about to share how you can reignite your creative spark so you can feel motivated to create marketing magic again! The purpose of this episode is to give you a little hit of inspo to shake shit up and get moving – something easy, simple and fun.

So let’s get your creativity flowing again!

Want more?

• Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
• Find out more at https://www.thesocialbolt.com.au/