• B2B Marketing and More With Pam Didner

  • By: Pam Didner
  • Podcast
B2B Marketing and More With Pam Didner  By  cover art

B2B Marketing and More With Pam Didner

By: Pam Didner
  • Summary

  • Do you want to fulfill your true marketing potential or continue to do your B2B marketing jobs better? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and an award-winning B2B sales and marketing speaker, Pam emphasizes that marketing should leverage sales as another marketing channel, and sales should use marketing as a hidden salesforce. In other words, you need to learn to connect different digital marketing and sales dots! In each episode, Pam shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rock star. Take a listen! Pam is a fun speaker who appears at many marketing conferences, and she offers private workshops and training as well. Visit https://pamdidner.com/speaking/ to learn more. Additionally, she offers a variety of B2B marketing consulting services. See the list of services Pam offers on the services tab at https://pamdidner.com/ #b2Bmarketing #marketingplan #accountbasedmarketing #salesenablement #contentmarkting #marketingcoach
    @ Relentless Pursuit LLC
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Episodes
  • 226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
    Mar 24 2023

    Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode.

    However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive.

    We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now.

    So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.

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    21 mins
  • 225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal
    Dec 15 2022

    A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode!

    For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started!

    Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers.

    In this episode:
    • Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the process that the world’s most prolific innovators use to consistently develop great ideas.
    • AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency.
    • Ryan Staley is a sales professional, the CEO and the founder of Whale Boss. Ryan is a fantastic, high-performance salesperson who helps founders and revenue leaders implement 7 and 8 figure sales operating systems in less than three months.
    • Erika Heald is a founder and the lead consultant at Erika Heald Marketing Consulting, Fractional Content Marketing Leader, and Executive Ghostwriter. Through her work, Erika helps many SaaS startups.

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    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

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    20 mins
  • 224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising
    Oct 11 2022

    Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech.

    Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising.

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    If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

    You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

    Show more Show less
    20 mins

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