Branding Matters  By  cover art

Branding Matters

By: Branding Badass
  • Summary

  • Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the only podcast to be listed on the #Online18 for 2022: Promo’s Most Influential Social Media Voices. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you become a branding badass. Please rate us on Apple Podcasts or whatever platform you listen to podcasts.
    © 2023 Branding Matters
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Episodes
  • How To Keep Your Customers From Leaving - Joey Coleman
    Apr 26 2024

    Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again".

    Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.

    During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.

    Stay tuned as we uncover the secrets of lifetime customer loyalty.

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help creating brand awareness?
    Learn more here
    BADASS MERCH


    Let's stay connected!

    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca
    email - jgoodson@genumark.com

    Show more Show less
    35 mins
  • How Being Vulnerable About Mental Health is Good for Business - John Cameron
    Apr 12 2024

    In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health.

    His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo.

    During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.

    This is one heartfelt conversation you will not want to miss!

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help creating brand awareness?
    Learn more here
    BADASS MERCH


    Let's stay connected!

    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca
    email - jgoodson@genumark.com

    Show more Show less
    25 mins
  • How To Be a Real Survivor - Charlie Parsons
    Mar 29 2024

    Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."

    Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.

    During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help creating brand awareness?
    Learn more here
    BADASS MERCH


    Let's stay connected!

    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca
    email - jgoodson@genumark.com

    Show more Show less
    40 mins

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