• EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

  • By: Erin Sparks
  • Podcast
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer By cover art

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

By: Erin Sparks
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  • Summary

  • EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
    Site Strategics, Inc. 2024
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Episodes
  • 681 | News from the EDGE | Week of 5.6.2024

    681 | News from the EDGE | Week of 5.6.2024
    May 8 2024
    Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028. Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web! News from the EDGE: [00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights [00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict [00:16:32] EDGE of the Web Sponsor: Site Strategics [00:17:55] Cleaning Up Search: Google's New Weapons Against Spam AI Blitz: [00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate [00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat [00:34:05] Randy Travis just released his first new song in over a decade, using AI [00:40:01] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:48] Google Search Tests Custom Filters & Templates [00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries [00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MichelFortin Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: 3 key observations about the Google March 2024 core updateGoogle, DOJ make closing arguments in antitrust trialNew ways we’re tackling spammy, low-quality content on SearchGoogle SGE AI Answers Now Cost 80% Less To GenerateOpenAI To Show Content & Links In Response To QueriesGoogle Gemini Stops Linking To Most Sources?US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combatRandy Travis just released his first new song in over a decade, using AAutomatically create step-by-step tutorials with AIAsk questions and hear answers, available on iOS for Pro usersGoogle Search Tests Custom Filters & TemplatesGoogle Search Tests Showing Only Local Listing For Near Me QueriesGoogle SGE Says Drink Urine To Pass Kidney Stones Quickly #StandwithUkraine edgeofthewebradio.com/ukraine
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    51 mins
  • 680 | Authentic AI w/ Michel Fortin

    680 | Authentic AI w/ Michel Fortin
    May 7 2024

    Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards.

    Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web!

    [00:03:48] Re-introducing Michel Fortin

    [00:05:55] How Can You Position Yourself Into a High Touch Mindset?

    [00:09:54] What Must Brands Do to Stand Out In The Future?

    [00:12:47] EDGE of the Web Title Sponsor: Site Strategics

    [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?

    [00:19:19] The History of Google’s Ranking Factors

    [00:22:10] Michel’s Approach to E-E-A-T

    [00:25:36] EDGE of the Web Sponsor Wix

    [00:32:50] What is AI Unable to Replace?

    [00:35:17] How Can We Utilize AI in Our Marketing Efforts?

    Thanks to Our Sponsors!

    Site Strategics: http://edgeofthewebradio.com/site

    Wix: http://edgeofthewebradio.com/wix

    Riverside: https://edgeofthewebradio.com/riverside

    Follow Our Guest

    Twitter: https://twitter.com/michelfortin

    LinkedIn: https://www.linkedin.com/in/michelguyfortin

    Facebook: https://www.facebook.com/michelguyfortin/

    YouTube: https://www.youtube.com/c/MichelFortinSEO

    Instagram: https://www.instagram.com/michelguyfortin/

    Resources

    https://michelfortin.com/

    https://www.musora.com/

    https://www.drumeo.com/

    https://www.piano.com/

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    40 mins
  • 679 | News from the EDGE | Week of 4.29.2024

    679 | News from the EDGE | Week of 4.29.2024
    May 3 2024

    Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hitting Google hard as they continue to face increasing competitive pressure with declining resources in several divisions. We had to cut this week short, so be sure to find this week's AI Tools, AI News, and Barry Blasts in our newsletter! Join us this first week of May as we spring into what’s happening around the SEO world on episode 679 of the EDGE of the Web!

    News from the EDGE:

    [00:03:48] Bill requiring TikTok sale or ban becomes law in U.S.

    [00:13:29] Google March 2024 Core Update Officially Completed A Week Ago

    [00:20:46] EDGE of the Web Sponsor: Site Strategics

    [00:22:26] Google Warns Of “New Reality” As Search Engine Stumbles

    [00:30:41] EDGE of the Web Sponsor: InLinks
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    33 mins
Marketing Economics Politics & Government
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