Employee Advocacy or Corporate Spam?

There is a fine balance to be had regarding Employee Advocacy.

In this episode, I am joined by the brilliant Andrew Seel, the CEO of Togethr. 

Andrew was been using the internet since the AOL days of CD-Roms and this started his career to where he finds himself today.

His mantra "At the heart of this is a belief that ultimately your people are your brand and that a shared purpose - which you act on and talk about - will set your brand apart in the modern world." 

Andrew and I chat talk through :

What is Employee Advocacy today?

Should Everyone in the organisation be part of the programme?

Do you need a technology platform to support it?

Data, Metrics, Tracking & Success.

How do you help people overcome "Imposter Syndrome"?

Corporate vs The Personal

The Rise of Community Voices in organisations.

And, of course, Generative AI.

To learn more about how Andrew and his team can help you launch your Employee Advocacy programmes, connect with him here >>> (6) Andrew Seel | LinkedIn

Or visit Togethr to access resources and more to help you get started. 

Welcome to the final episode of 2023, and what better way than to help us all be "our true selves at work".

I am joined by Liz Villani, founder of #BeYourselfAtWork, a global movement dedicated to creating a new narrative around the way we work.

Liz and the team do this by helping you understand who you are, through your iAM.

"When you have your iAM you understand what makes you happy. You know you belong, you feel you are valued for who you are. You know how to be your best, and to be your most productive as a leader, manager and a person. All lifting your enjoyment and success at work."

I have been through the process with Liz to find out my iAM. It was a thought-provoking exercise and revealing, too. 

Liz has been working on this for almost 20 years, helping individuals and teams to understand themselves better.

We discuss my iAM and what it means. This isn't about being labelled as everyone has a unique iAM, because we are all unique.

We also discuss how organisations in Financial Services, Professional Services and Private Equity are using this approach in pitching and helping them win by truly standing out from a crowd of grey suits.

As you listen to our discussion, I encourage you to pause and reflect on what makes you, well, you.

You can learn more about #BeYourselfAtWork here https://www.beyourselfatwork.com/iam

Follow Liz on LinkedIn here : Liz Villani - beyourselfatwork | LinkedIn

Read my iAM here : https://www.linkedin.com/posts/alexanderlow_alexander-low-i-am-activity-7137362034442018816-E0mv?utm_source=share&utm_medium=member_desktop 

Thank you for taking the time to listen.

Be kind to yourself.

If you are a fee earner in professional services, balancing the fee-paying work and your business development activities can be challenging. Some may even say a little daunting. You trained to be an expert in law, accounting or consulting, not necessarily a salesperson. 

Yet, why do some seem able to go out and win businesses and have long-standing client relationships? What is it they do that you are not?

Is what they do even right for today's market?

This is the same question the team at DCM Insights wanted to answer. In partnership with Intapp, they surveyed 1800 partners across Law, Accounting and Consulting to understand what they do regarding business development and client relationship management. 

They also conducted 100 C Suite interviews to understand how and why they buy professional services.

This is also underpinned by the principles unearthed through decades of psychology experiments and anthropology findings applied by sales and marketing experts. 

This gives us "The Rainmaker Genome". 

There are five profiles of Partner and how they go to market :

Expert

Confidant

Activator

Debater

Realist

These are not personality-based but behaviour-based. Of the five profiles, one is predominantly more successful in business development and revenue growth. 

Not only this, these behaviours in how they go to market are teachable.

Listen to one of the founding Partners of DCM Insights and internationally acclaimed Sales Author, Matt Dixon share more on how the research was conducted, what the 5 profiles are and what this means for the future of the modern Rainmaker, as featured in Havard Business Review.

Learn more about DCM Insights and their Activator Development Programme : https://activatordevelopmentsystem.com/

Read the Harvard Business Review article : https://hbr.org/2023/11/what-todays-rainmakers-do-differently 

Follow Matt on LinkedIn : https://www.linkedin.com/in/matthewxdixon/