• Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

  • By: Breinify
  • Podcast
Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences By cover art

Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

By: Breinify
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  • Summary

  • Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers. Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.
    Copyrights © 2023 All Rights Reserved by Breinify
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Episodes
  • How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive

    How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive
    Mar 21 2023
    A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for your marketing strategy.
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    27 mins
  • Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino

    Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino
    Feb 21 2023
    Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.
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    36 mins
  • The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands

    The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands
    Jan 26 2023
    In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.
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    33 mins
Marketing Economics
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