I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.

Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.

This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.

Here's what you'll discover in this episode.

1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.

2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.

3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.

4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.

5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.

Nii's website: https://www.nikihutchison.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.

Video is hands down the best format for building high value personal brand authority and for moving people to work with you.

But without a plan it just looks like a lot of work with no clear structure or outcome.

Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? )

🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey.

🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand!

🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible.

🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently.

🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution.

About Dan

With over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets.

Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens.

At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service.

His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories.

His website : https://vfe.media/vfe

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community :

For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin.

This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.

Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.

💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.

💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.

💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.

Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱

🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.