We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA .

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...

Can AI be used in a credible, authentic and ethical way on LinkedIn™️?

That plus...

• New - Company page premium inc' Who viewed your company page'

• An improved 'Premium benefits' page plus a special offer

• Why the new 'Recruiters verification badge' is a disgrace!

• Post search results now favour Articles

• A great new option for profile custom buttons

• An interesting piece on Colla'boring'ative articles!

• Post of the week