"Are you an estate agent seeking to unlock strategies for growth?"

Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies.

The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution.

Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations.

We look at digital tools like Google and Facebook advertising are leading his business generation and nurturing. Understand the role of AI in predictive analytics and planning, ensuring agencies stay ahead in an ever-changing market.

Listen or watch to gain insights on shifting from output-driven to outcome-focused strategies.



(14:27) Evolution of Estate Agency Marketing Strategies
(20:58) Delegation and Growth in Business
(30:14) Managing Staff and Technology for Growth
(41:31) Future of Estate Agents and AI
(47:55) Focus on Outcomes, Not Output



Real Estate, Estate Agency, Digital Marketing, Client Relationships, Cambridge, Innovation, Adaptation, Success, Evolution, Growth, Automation, Technology, AI, Lead Generation, Nurturing, Share of Voice, Future, Outcomes, Productivity

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

Have you ever wanted a future where your estate agency business operates seamlessly, allowing you to reclaim more time with family and achieve success through enhanced tech efficiency?


In this episode, hosts Mark Burgess and Rob Brady sit down with David Long, Sales Director at Newboulds & Co., to discuss the future of estate agency entrepreneurship.

In our conversation, David shares his journey from a corporate estate agency background to working for independents to founding a technologically driven and lifestyle-oriented estate agency. We explore the transition from a large corporation to a small, independent operation, where every decision, from phone calls to marketing, is crucial. David highlights the challenges of starting a sales department within an existing lettings agency during major events like Brexit and COVID-19 and discusses the importance of nurturing relationships over transactions in today's digital landscape.


We tackle the misconceptions faced by those transitioning from corporate to independent models, stressing the significance of branding, lead generation and having an agile team. David warns against undercutting fees, advocating instead for raising fees while providing exceptional service to maintain reputation and income.


We then discuss the motivations and challenges of growing an estate agency business, particularly the complexities of potentially managing a team and instead leveraging technology to streamline operations, improve efficiency, and enhance customer experience. How accountability towards implementing technology is important.


As we investigate the evolution of sales processes, David reveals how remote valuations and technology can revolutionise the industry, potentially allowing for scaling and faster transactions. Despite the pandemic accelerating technology adoption, we reflect on the importance of maintaining confidence in a tech-driven approach and the power of personalised automated systems to provide a great customer experience. David currently has over 40+ email nurture journeys in place!


Finally, David shares insights on the future of the estate agency industry’s expectations of smaller firms and how technology plays in shaping its future.




(12:08) Improving Estate Agency Lead Generation
(16:51) The Evolution of Estate Agent Practices
(25:29) Evolution of The Sales Processes
(33:30) Future of Customer Service in Industry
(39:34) Customer Service Expectations in Small Firms



Real Estate, Estate Agency, Entrepreneurship, Corporate Environment, Self-Employment, Business Acumen, Industry Shifts, Brexit, Pandemic, Customer Relationships, Digital Age, Slashing Fees, Service Quality, Tech Solutions, Automation, Branding, Lead Generation, Business Management, Sales Expertise, Customer Service, Franchises, McDonald's, Technology Investments, Systems, Small Firms,

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

With 30% of property sales never making it to completion, our guest Paul Quinn, founder of Oakfield Property, has achieved an astonishingly 3% fall-through rate in his agency. How did he manage this? Tune in to discover the way you could approach how you take on properties.

Growing up around market stalls, Paul learned the art of negotiation and customer service amidst the lively banter and bustle of his family's business. These skills have served him well as he ventured into the world of estate agency, setting up Oakfield Property, where his entrepreneurial spirit and resilience shine through. Throughout our conversation, Paul walks us through his journey from dissatisfaction with traditional estate agents to creating his own successful letting agency. He shares personal stories including as a leader, being diagnosed with ADHD, which has challenged and informed his approach to business.

Every property sold tells a story, and Paul's understanding of this has been key to his agency's decade of growth and the move into sales. We explore the heartbeat of his business philosophy—customer service and long-term investment—and how this has shaped his strategies in the ever-changing property market. He opens up about the personal and professional adjustments required in the face of life's unpredictable curveballs, from family illness to the transformation of advertising from print to digital, revealing the agility needed to thrive in this industry.

As we wrap up the episode, we step into the future, considering the impact a strong customer database can have on estate agencies, revolutionising the way agencies communicate directly with clients outside of just advertising properties on Rightmove. Paul offers his insight into the critical importance of investing in marketing and the art of understanding people—whether it's engaging with a widow who just inherited wealth or a client fixated on fees. His honest reflections provide one that merges passion, innovation, and that all-important human touch.

Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more