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The Business Storytelling Show

By: Trappe Digital LLC
  • Summary

  • Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
    Trappe Digital LLC
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Episodes
  • BONUS: IIEX and tech Content Chat
    Apr 23 2024

    Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.

    We discussed a recent market research conference I attended, technology advances in content and many topics in between


    Here is our chat and you can connect with Erika here: https://erikaheald.com/

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    42 mins
  • 660: What is the role of an editor?
    Apr 19 2024

    Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.



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    24 mins
  • BONUS: Do podcasts have video?
    Apr 15 2024

    A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?

    Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.

    But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.

    So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?

    Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.

    So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

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    7 mins

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