The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.

• Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers
• Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media.

Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :)

Get ConvertKit to grow an email list that works for you.

Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online.

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean!

If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider.

My favorite ESP is ConvertKit (that's my affiliate link).

Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey!

GET ON MY EMAIL LIST!

On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing.

Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list.

These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence.

What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales.

Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for.

This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives!