IN CLEAR FOCUS: Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new sustainable product, the LumiCup, and offers advice for professionals looking to make an impact aligned with their interests and beliefs.

IN CLEAR FOCUS: Matt Bourn and Sebastian Munden, authors of the new book, "Sustainable Advertising," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners' sustainability efforts. Listeners save 25 percent when ordering directly from KoganPage.com - use code BIGEYE25 at checkout.

IN CLEAR FOCUS: Our guest this week is Jillian Gibbs, founder and CEO of Advertising Production Resources. Jillian discusses the changing landscape of video production and shares insights from her new book, "The Marketer's Guide to Creative Production." Addressing how brands can improve their content creation processes and implement more sustainable techniques, we also discuss the first Production Ready Masterclass, which provides marketers with practical, hands-on learning experiences.