B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization. 

That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team. 

So, what are the most critical elements of a highly functional B2B content marketing team? There's a lot to consider:

• People
• Processes
• Strategy
• Technology
• Optimization

Inspired by the recent research report, How Modern Content Marketing Teams Thrive, we're joined by Foleon's Director of Brand & Comms, Julie Alexander, and Contentoo's Head of Marketing, Joost de Kok, and freelance writer and translator Will Gibbens, for a candid conversation around the best practices you might not have considered yet. 

Ceasar Chevalier, SVP of Global Sales at Foleon, chats with Content Marketer Sim Samra, about his views and advice on the shifting economy.

We've entered a time where money isn’t free, and organizations are having to double down and optimize spend. But optimizing spend alone isn't enough — businesses must do the work to increase their operational efficiency.

Listen to this episode of Perfectly Content to learn how to increase your organization's operational efficiency, and to get more tips, takeaways, and predictions for stabilizing and growing your business.

Video: Operational Efficiency is Always In Vogue
Read more: Why Tech Is Your Best Bet in a Recession
Read more: It’s Time to Think “Scale” Not Small With Content Production

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Francesca Chong of Mention. They discuss how B2B companies can engage humans beings who aren't interested in work-related posts at the end of the day.