This month on Distillery Nation, we had the privilege of delving into the world of craft distilling with Aleks Zhdanov, the mastermind behind 3BR Distillery nestled in the heart of New Jersey. Our conversation was a spirited exploration of innovation, collaboration, and passion for crafting exceptional spirits.

At 3BR Distillery, creativity knows no bounds. Aleks shared insights into their signature spirits, notably their pioneering vodka distilled from peas. This unconventional approach not only yields a smooth and distinct flavor profile but also underscores their commitment to pushing the boundaries of traditional distillation.

One of the highlights of our discussion was the emphasis on collaboration. Aleks emphasized the importance of working with local farmers and artisans, fostering a sense of community while sourcing high-quality ingredients. This collaborative ethos extends beyond the distillery walls, contributing to the vibrant tapestry of New Jersey's craft beverage scene.

In true Distillery Nation fashion, we introduced a fun twist to our conversation, asking Aleks about his favorite piece of distillery equipment. His response shed light on the symbiotic relationship between craftsmanship and technology, highlighting the integral role of equipment in shaping the distillation process, sanitizing!

A special two-part bonus episode of the Distillery Nation Podcast of a recent interview I did with Chris Maffeo of the Maffeo Drinks Podcasts.

In Episode 050 I had the pleasure of chatting with Ilias Mastrogiannis. He is the founder of the Distillery Nation Podcast and Mastrogiannis Winery and Distillery, based in Washington State, inspired by Greek tradition. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:51 Ilias' Podcast

3:59 Building Demand

5:30 Starting Product

6:46 Traditional Vs Modern Occasions

10:38 Ring Road of Messaging

16:23 Event Driven Messaging

20:26 Event Specialized Products

24:25 Dusty Vs Vibrant Categories

28:22 Primacy of Cocktail List?

30:52 Outro

In Episode 051, I continued the conversation with Ilias Mastrogiannis from Episode 050 so feel free to listen to that as well. I hope you will enjoy our chat

Time Stamps

0:00 Intro

0:15 Winning Large Retailers

5:28 Securing The Foundation

8:34 Non-Scalable Tasks

13:31 1% Better Everyday

17:57 The Necessity of Obsession

25:07 Wrap Up

27:24 Outro

Cheers,

-ilias

In this months episode I have the pleasure of sharing the story of Quartz Mountain Distillers, a family-owned venture led by Darin and Randy Kyle, exemplifies this truth. Amidst the challenges of the COVID-19 pandemic, this father-son duo turned adversity into opportunity, leveraging their skills to navigate the uncertain landscape of entrepreneurship.

When the pandemic struck, disrupting industries worldwide, Darin and Randy saw an opportunity to pivot. With their distillery background, they began experimenting with hand sanitizer production, a vital commodity during the crisis. This not only served their community but also provided a testing ground for their craft. It was during this time that they honed their recipes and techniques, laying the groundwork for their future success.

What sets Quartz Mountain Distillers apart is their strategic approach to product development. Rather than narrowing their focus immediately, they opted to diversify their offerings, going wide with SKUs. This decision allowed them to explore various recipes and flavor profiles, gathering valuable feedback from customers along the way. As a result, they were able to fine-tune their offerings based on real-world preferences, leading to a lineup of award-winning spirits that resonate with consumers.

The journey of Quartz Mountain Distillers underscores the importance of resilience and adaptability in the face of adversity. By embracing change and seizing opportunities, Darin and Randy not only survived but thrived in an uncertain market. Their story serves as inspiration for aspiring entrepreneurs, demonstrating that with passion, perseverance, and a willingness to innovate, success is attainable even in the most challenging times.