This week’s guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.

Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, focusing on e-commerce and subscription services.

People say Sue went from EDM to CRM, as she was an electronic dance music singer in the early 2000s. Based in a ski resort town in the Eastern Sierra, just 45 minutes outside of Yosemite, Sue is dedicated to digital, going so far as to have an email tattoo!

In this episode, Daryn and Sue chat about the challenges of working with large databases, her experiences with email marketing mistakes and how to respond to them, how people often misperceive email marketers as spammers, the changing landscape of email marketing due to Apple and Gmail's continuous updates.

It’s Sue Cho!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

This week’s guests are Malcolm King, the Head of Creative, Marc Viljoen, the Head of Development, and Craig Johnston, the EMEA Team Lead, here at Huble.

Marc has previously worked at Imagemakers Corporate Wear, focusing on digital solutions for B2B and B2C customers, using technologies like Vue.js, Laravel, and Node.js. At Quint Group, he served as the Head of Technology for InQbate, focusing on consumer finance technology. Marc's expertise lies in creating efficient, customer-centric digital experiences in various industries.

Malcolm is a seasoned creative professional with a rich history in the advertising and creative development industry. Malcolm's career spans over two decades, beginning as a Junior Art Director at TBWA\Worldwide in 1998. 

His journey includes significant roles at Ogilvy & Mather South Africa, Grey Group, Studio4332, Switch Brand, Geometry Global, and Lobster Ink, where he was also a Creative Director. His expertise lies in creative direction, art direction, and leading creative teams, with a focus on innovative digital marketing strategies.

Craig is an experienced marketing professional whose expertise encompasses a wide range of digital marketing strategies including HubSpot, inbound marketing, CRM-based marketing, sales and customer service automation, SEO, email marketing, and more. 

Previously, Craig was the owner of Savvy Sprout, a customer-centric marketing and design company. He has a strong background in creating effective marketing campaigns, digital transformation consulting, and team leadership.

In this episode, Daryn, Malcolm, Marc, and Craig discuss the evolution of web accessibility standards, the importance of integrating accessibility considerations early in the website design and development process to avoid costly retroactive changes, the role of user experience in designing accessible websites, and future trends in web accessibility, particularly the potential impact of artificial intelligence and search engine algorithms in improving accessibility standards and compliance.

It’s Malcolm, Marc, and Craig!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!

This includes the episode with Irina Chuchkina, CMO of Thunes, where she discussed the concept of "Steal Like an Artist" and how it applies in the marketing world. 

She reminded us that originality often comes from undetected inspiration and to surround ourselves with excellence to elevate our standards.

Another was the thought-provoking episode with Peter Stojanovic, the editor of Hot Topics, at a time when AI was still a new and scary topic. 

Many of Peter's predictions about AI have unfolded in real-time, confirming his deep understanding of this ever-evolving field. 

The next highlight is the insightful conversation Daryn had with Ralf Paschen, the CMO of xtype.io.

Ralf spoke about the intricacies of modern marketing strategies, particularly highlighting his research on the ineffectiveness of gated content. 

The final highlight is from the most recent episode with Gideon Thomas, the CMO of DealHub. Gideon's diverse background, spanning multiple continents, has shaped his approach as a CMO. 

His insights on the convergence of brand storytelling and demand generation highlighted how important authentic engagement is in marketing. 

Thanks to all of you, our listeners, for making this year such a success - we almost doubled the number of downloads across episodes compared to the first two years of the show.

We’re taking a break for the rest of the year, which means we’ll be back with more episodes in January, kicking things off with an overview of website accessibility and how changes in requirements will affect businesses going forward.

So have a great holiday season and catch you all in the New Year!

Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith