Boost Your Boutique with Emily Benson  By  cover art

Boost Your Boutique with Emily Benson

By: Boost Your Boutique with Emily Benson
  • Summary

  • Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
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Episodes
  • Your Boutique Can Be Profitable: Sharing Profit Power Tools
    May 2 2024

    Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools

    Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers.

    ➡️ Get all the details and add your name to the waitlist here!

    • Introduction to Profit Power Tools program: Are you a product business that makes sales but is struggling to become profitable? Profit Power Tools is the solution to help businesses understand their financial data and make strategic decisions to improve profitability.

    • I share my own experience honing my financial capabilities and the impact of generational attitudes towards women and money. I highlight the significance of financial literacy for women and the different challenges they may face in managing finances.

    • I provide a detailed overview of the launch plan for the upcoming program, with the opening and closing dates, the live teaching schedule, and the availability of waitlist bonuses.

    ➡️ Get all the details and add your name to the waitlist here!

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    30 mins
  • Chic Chronicles: Navigating 20+ Years of Fashion and Friendship with Noelle Auberger
    Apr 17 2024

    11:45.1 We did what we wanted. We did it pretty professionally and we did it with like a level of class and style where people took us seriously.

    11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And I think you and I, and our whole friend group, we were all just like reveling in this.

    18:36.7 I need to get in to see a client. I need to convince them that what I have to offer is a value. I need to find out how to make it a value to them because Sometimes they're not advertising in with my brands or sometimes they don't believe in the types of things I'm talking about.


    18:52.4 So it's a process of getting in, building awareness, making sure they understand what I'm offering, and then trying to find those fits, you know, trying to find that right fit for my clients are all for it.


    21:51.0 One of the reasons I want to have you on is because you and I are the type of people were just like, we have this idea and we're going to go for it and we're going to put the blinders on. We're not going to ask for permission. In fact, like we didn't even think that we needed to ask for permission, let alone even like, you know, skip that part. It was just like, no, we're going to do this and we're going to do this.


    28:00.4 follow that gut, follow your intuition, follow your thought, follow your, you know, and there's so much of that that like, that's where the magic comes out of.


    31:17.6 There's so much heaviness, I think that women are still carrying and processing just from that, that you need good girlfriends, sisterhood. You need that so bad to be able to function, to be able to function and come out of this with any kind of head on your shoulders to get through any sort of day to day functionality.


    33:29.9 Owning those choices, you know, as a woman and being informed and being involved in guiding those choices gives you so much agency and so much more freedom than I think it allows. It also allows me as a business woman to operate with a lot more levity.


    34:31.0 Our dynamics and the systemic structures that have been built are not really afforded the luxuries to women that may have been afforded to men in the past when they were the breadwinner, right?


    35:12.5 Because you are commission based in your ad sales, right? So very, very similar to a boutique in that you kind of never know what's coming, but you kind of do, but like one day you're making a ton the next day you're like, Darn that deal fell through. Very dry seasons. And then there's like Q4, which is bananas, right? Which is very similar to how retail works, right?


    36.24.7 there's so many things right that'll pull you off track so many little stressors so many flare ups, whether it's a, you know, client you didn't close or it's a sale you see walk out the door, you know, It can be, it can be really demoralizing.


    37:18.0 Go back to your toolkit and what works for you instead of going down the, let me beat myself up over what a loser I am because that sale didn't close.


    38:30.2 If you can master a rebound, you can master the game. And that's what it's all about is not letting that little ops offset


    40:35.0 The reality of us sitting here is we are very powerful women. We have created a lot of wonderful things in our life. What's to say that cannot continue.


    43:25.6 Iowa didn't win because Caitlin Clark was the Michael Jordan of that team. Michael Jordan had to learn. He needed Scotty Pippen. He needed Dennis...

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    1 hr and 18 mins
  • My Advice for Boutique Owners in 2024
    Apr 8 2024

    Want to watch this on YouTube? Click here to go to my YouTube Channel

    Want to sign up for Reels for Retail? Click here to learn more and sign up.

    Buy The Ultimate Boutique Handbook on Amazon

    Buy The Retail Mindset on Amazon

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    21 mins

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Always sharing valuable information!

I love that this podcast is very uplifting to boutique business owners! The topics are spot on to what’s currently going on in the boutique industry.

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