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Think Omnichannel

By: Graham Johnston | Think Omnichannel
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  • Summary

  • This podcast sets out to de-mystify the world of Omnichannel and provide inspiration for leaders and businesses about how to deliver Omnichannel transformation . In each episode, the host, Graham Johnston, will be joined by thought leaders from across a range of industries and explore how customer-centric Omnichannel transformation is essential for all industries. The team will also 'unbox' an innovative Omnichannel product or service by interviewing the founder or representative live on the episode.
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Episodes
  • S2 Ep2: Think Omnichannel & TRB @ Omnichannel Futures | Krisi Smith - Bird & Blend Tea

    S2 Ep2: Think Omnichannel & TRB @ Omnichannel Futures | Krisi Smith - Bird & Blend Tea
    Apr 28 2023
    The second in the TRB Omnichannel Futures conference series live from London.

    We speak to Krisi Smith about her incredible story of start-up and growth. It's an inspirational story about how the business has been grown while remaining true to her core values. An episode not to be missed! 

    Visit Bird & Blend Tea: https://www.birdandblendtea.com

    Connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

    Connect with Krissi: https://www.linkedin.com/in/krisismith/ 
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    23 mins
  • S2 Ep1: Think Omnichannel X TRB @ Omnichannel Futures Conference | Nick King from Auto Trader

    S2 Ep1: Think Omnichannel X TRB @ Omnichannel Futures Conference | Nick King from Auto Trader
    Apr 19 2023
    We visited the TRB's Omnichannel Futures conference in London during March 2023 and sat down with 4 industry experts to chat about all things Omnichannel. 

    In this episode we chat to Nick King - Auto Trader's Insight & market research Director about his role, his career, his life and a whole host of other great topics - including Omnichannel - of course! 

    Connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

    Connect with Nick: https://www.linkedin.com/in/nick-king-2125391/?originalSubdomain=uk

    For feedback or suggestions about the show, please email graham@thinkomnichannel.com 
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    27 mins
  • S1 Ep3: Think Omnichannel Episode 3 | A 40 minute PhD in Omnichannel Transformation with Dr. Edda Blumenstein

    S1 Ep3: Think Omnichannel Episode 3 | A 40 minute PhD in Omnichannel Transformation with Dr. Edda Blumenstein
    May 3 2021
    This episode is a must for any brand looking to explore Omichannel Transformation as Graham talks to Dr. Edda Blumenstein, who at the time of recording, had recently defended her PhD Thesis in Omnichannel Transformation. 

    The episode explores how brands need to consider building 'dynamic capabilities' in order to truly deliver an omnichannel cultural shift. Edda talks about her passion for bridging the gap between academia and practice and shares how people can access academic research to enhance their transformation programmes. 

    To connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

    To connect with Edda: https://www.linkedin.com/in/eddablumenstein/

    To access Google Scholar: https://scholar.google.com/
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    41 mins
Leadership Marketing Economics
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