In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.

Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.

In this episode, Nate Turner and Kevin King discuss the 11 most common site migration issues when moving to a new CMS.

They cover topics such as internal redirect chains, no index tags left on, staging site getting indexed, canonical URL issues, URL structure changes leading to 404s, page speed and site performance declines, metadata loss, image issues, header tags and content formatting, site maps not updated, and JavaScript and tracking codes.

In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing.

Takeaways

• Shifting from paid to organic traffic can lead to more sustainable and efficient growth
• Building on an SEO foundation is crucial for content marketing success
• Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
• Understanding the customer and product is key to developing targeted and impactful content
• Marketers should strive to have a business mindset and understand the broader context of their organization.

Chapters

00:36 Overview of OnBoard and Growth

04:11 Benefits of Organic Growth

08:03 Expanding Beyond SEO

10:50 Progression of Content Marketing

13:34 Content as Fuel

15:38 Internal Marketing and Content Promotion

26:12 Adapting Plans and Building Momentum

34:26 Importance of Business Context for Marketers