Personal Injury Mastermind By cover art

Personal Injury Mastermind

By: Chris Dreyer Rankings.io
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  • Summary

  • Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.
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Episodes
  • 250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

    250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice
    May 23 2024
    New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down. His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind. You'll get Steven's step-by-step tactics for: Diversifying into lucrative, untapped niche practice areas before the pack Building an authoritative brand presence that cements your firm as the go-to specialists Adapting your marketing mix as your practice matures Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Steven Gursten on LinkedIn Michigan Auto Law on LinkedIn Michigan Auto Law Website Michigan Auto Law Instagram Seven Gursten on PIM: Episode 70 What’s in This Episode: Who is Steven Gursten? Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area? What is a sure-fire way to track a branding campaign? How to decline a case and still get positive Google reviews? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
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    41 mins
  • 249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield

    249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield
    May 16 2024
    Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs. Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients. Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen. Selective about who he works with, this interview gives exclusive insights you won't want to miss. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chad Celi LinkedIn What’s in This Episode: Who is Chad Celi? The three worst forms of marketing malpractice and how to avoid them. Psychological tweaks to inspire rave reviews - even from calls you reject. How to increase the volume of opportunities for capturing reviews. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
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    33 mins
  • 248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue

    248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue
    May 9 2024
    Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times? Luis Scott (@luisscottjr) has done just that, and he's ready to share his proven strategies with you. From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth. With 8 Figure Firm (@8figurefirm) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them? In this must-listen episode, Luis shares his hard-won wisdom on: Strategic marketing budget allocation The importance of tracking revenue per employee Crafting a compelling USP that sets your firm apart Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Luis Scott on Instagram Luis Scott on LinkedIn 8 Figure Firm on Instagram 8 Figure Firm on LinkedIn 8 Figure Firm Website The Guts and Glory Podcast What’s in This Episode: Who is Luis Scott? What the 60/40 rule is in budgeting for marketing. How to identify your own USP. What happens when employee productivity doesn't match salary increases? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
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    27 mins
Leadership Marketing Economics
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Profile Image for John Cannon

insightful

I am not a lawyer but ama chiropractor. I am the bottleneck!
This podcast gave me a better insight in what I can do as a care provider to help the lawyer do their job.

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