I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.

So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced marketing strategies.

Let’s be frank. Advanced strategies aren’t going to work if your basic ones aren’t in place.

It’s very important to have your foundations in place to build up your business, to grow it and then scale it. Without a strong foundation your business will collapse and you’ll be starting again. This isn’t always a bad thing, because you’ll have data to look back at so that you can make better decisions next time but how much better is it when you’re not starting all over again?

So, the basics of marketing start by understanding what marketing is and what the main point of it is for your business. For most businesses this is to identify, attract and retain customers.

With that in mind, let’s look at the 5 key steps you need to nail before you try anything more advanced.

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Learn from me:

Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!

Can’t wait to teach you everything I know about online mark...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?

Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.

Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business.

Tune in 🎧

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Learn from me:

Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!

Can’t wait to teach you everything I know about online mark...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.

In this week's episode I'm talking about lead magnets, what they are and how you can use them in your business to attract leads and grow your business.

Tune in to find out more 🎧

The link mentioned in this podcast episode is for my free masterclass where I teach you my 4-ad stack method to sell more of your online course with Facebook & Instagram ads. You can sign up here: https://www.biancamckenzie.com/masterclass

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Learn from me:

Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!

Can’t wait to teach you everything I know about online mark...