Taylor Proctor is coach, consultant, and the host of the “Get Good At Business” podcast. In this episode, we talk about the importance of intuition in the business world and the role that it plays in the “IMOVE” method that she uses!

What You’ll Hear In This Episode:

• Taylor’s background working in corporate environments such as Google and Stanford University
• Her shift from transformational happiness mentoring to business coaching, and her decision to leave the corporate world to focus on her coaching full-time- What the “IMOVE” method is
• The importance of using templates and standard operating procedures (SOPs) in streamlining business operations and scaling effectively
• How intuition can guide businesses towards successful marketing strategies and help avoid burnout
• - Why marketing is a long-term process rather than a quick fix!

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!

What You’ll Hear In This Episode:

- The importance of understanding your market and tailoring offers to meets its needs

- A real-life example of starting with what the market wants and then creating programs and offers accordingly.

- How to use Amazon book reviews to improve your ads and copywriting skills

- Luke’s strategy of analyzing successful competitors and understanding their advertising strategy

- A discussion of “The Dream Offer” framework for effective coaching offers that sell!