Adventures in Marketing  By  cover art

Adventures in Marketing

By: Gwen Montoya
  • Summary

  • Adventures in Marketing is your bite-sized guide through the world of marketing strategy, tools, and resources for small businesses. Think of it as an adventure, not a chore! Marketing doesn't have to be scary, and we'll explore your options together! We'll talk about bi picture marketing strategy, SEO (search engine optimization), email marketing, social media (including Instagram, TikTok, and more), lead generation, analytics, your website, and so much more! And all through the lens of making marketing understandable and accessible to small business owners like you!
    2019
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Episodes
  • From Browsing to Buying: Turning Website Visitors into Customers
    Apr 27 2024

    In this episode, Gwen shares how you can turn website visitors into happy customers.

    She covers making your website easy to navigate and engaging right from the start.

    Learn why it's crucial to have your most important info where visitors expect it.

    Gwen also explores the essentials of building trust through consistent branding and error-free pages, using language that speaks to your audience, and leveraging analytics to tailor your content perfectly.

    You'll get practical tips on boosting your site’s traffic with smart SEO, engaging social media, and email marketing.

    Wrapping up, you'll learn how to set realistic goals for your conversion rates and help you keep tweaking your marketing strategy to get better results.

    Make your website not just a place to visit, but a place where visitors become loyal customers!

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    23 mins
  • Dealing with Unsupportive Friends and Family
    Oct 16 2023

    As much as we'd love for our friends and family to be as excited about our business as we are, it doesn't always work that way.

    So what do you say to someone who can't resist telling you how bad your business idea is or sends you every scary small business article they come across?

    In this episode Gwen shares quick tips and ideas to help you manage unsupportive friends and family.

    Want more marketing support?

    Become an AIM member

    Connect with me on TikTok

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    12 mins
  • Getting Your Groove Back
    Sep 19 2023

    What do you do when you've lost your groove and how do you get it back?

    In this episode Gwen shares quick tips and ideas to help you rediscover your groove!

    Want more marketing support?

    Become an AIM member

    Connect with me on TikTok

    Show more Show less
    8 mins

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