• Doing It Online : The Doable Online Marketing Podcast

  • By: Kate McKibbin
  • Podcast
Doing It Online : The Doable Online Marketing Podcast  By  cover art

Doing It Online : The Doable Online Marketing Podcast

By: Kate McKibbin
  • Summary

  • This is the Doing It Online Podcast with your host serial entrepreneur, 6 and 7 figure funnel strategist and super nerd, Kate McKibbin, where every week we’re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a tonne more profit too.
    Copyright 2023 All rights reserved.
    Show more Show less
Episodes
  • #207 -10 Qs to create a million dollar low ticket offer
    Apr 30 2024

    If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers. Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.

    However, crafting a successful low-ticket offer requires careful consideration and strategic planning. That's why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.

    1. Does your offer grab your ideal client's attention with its uniqueness and relevance?
    2. Is your offer easily understandable, showcasing its value and target audience?
    3. Is your offer tailored to your ideal client while appealing to a broader audience?
    4. Does your offer provide enough value to prompt purchases?
    5. Will customers feel they've received exceptional value after consuming your offer?
    6. Does your offer reflect your unique approach, creating interest in working with you further?
    7. Does your offer leave customers wanting more without overwhelming them?
    8. Is your offer easy to implement without overwhelming the customer?
    9. Does your offer provide clients with immediate benefits, showcasing your expertise?
    10. Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?

    I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience.

    Until next time, stay inspired and keep striving for success!

    LINKS:

    Website | Instagram | Programs | YouTube

    Show more Show less
    13 mins
  • #206 - Our fave tools to sell on Social Media
    Apr 23 2024

    I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.

    If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.

    So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:

    • Canva: Elevate your visual content
    • Airtable: Streamline your social media planning
    • Metricool: Optimise your social media scheduling
    • ChatGPT: Repurpose and generate engaging content
    • Manychat: Personalise your social selling

    Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.

    So, which one are you going to try?

    LINKS: Website | Instagram | Programs | YouTube

    Show more Show less
    10 mins
  • #205 - Steal our 6-figure social media funnel
    Apr 16 2024

    Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?

    I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?

    That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.

    Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie. Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!

    Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.

    Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.

    What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.

    Enjoy!

    LINKS:

    Website | Instagram | Programs | YouTube

    Show more Show less
    9 mins

What listeners say about Doing It Online : The Doable Online Marketing Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.