• Death to the Corporate Video

  • By: Guy Bauer
  • Podcast
Death to the Corporate Video By cover art

Death to the Corporate Video

By: Guy Bauer
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  • Summary

  • Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
    2023 Umault. All Rights Reserved.
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Episodes
  • Market to the human source code, not the trendy operating system

    Market to the human source code, not the trendy operating system
    Apr 25 2024

    Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.

    Learn more about Guy and Umault at umault.com
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    8 mins
  • The fake podcast interview tactic has to stop

    The fake podcast interview tactic has to stop
    Apr 11 2024

    In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.

    Learn more about Guy and Umault at Umault.com
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    10 mins
  • Your project will fail without this person

    Your project will fail without this person
    Mar 14 2024

    We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.

    Learn more about Guy at umault.com
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    11 mins
Leadership Marketing Economics
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