• The Art of Marketing Operations

  • By: Taylor
  • Podcast
The Art of Marketing Operations By cover art

The Art of Marketing Operations

By: Taylor
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  • Summary

  • The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.
    Taylor
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Episodes
  • Getting Patient-Centric Healthcare Marketing Right

    Getting Patient-Centric Healthcare Marketing Right
    Nov 7 2023
    Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?I

    n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals.

    Join us as Glenn and Jay discuss:Discussed in this episode:
    • The pivotal role of patient-centric healthcare marketing and operations in delivering personalized experiences.
    • Shifting the focus from episodic care to whole-person wellness, including addressing equity and access issues.
    • Leveraging technology and patient data for personalized clinical engagement while maintaining trust and value exchange in healthcare marketing operations.
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    26 mins
  • Brand Balance: Navigating E-commerce and Brick-and-Mortar

    Brand Balance: Navigating E-commerce and Brick-and-Mortar
    Oct 31 2023
    How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations?

    Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?

    Join us as we discuss:
    • The challenges and skills required for brands transitioning between e-commerce and brick-and-mortar operations
    • Strategies employed by DTC brands to expand into different channels, fueling their continued growth
    • Insights into the power of product packaging, consumer reviews, and social media in building brand trust and achieving success in today's competitive marketplace
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    19 mins
  • Marketing Diversification: Where Pixels Meet Pavement

    Marketing Diversification: Where Pixels Meet Pavement
    Oct 10 2023
    Diversification is now officially table stakes in any marketing strategy.

    Jeff Campbell, President at aiCommerce, shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands.

    Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger generations.

    Join us as we discuss:
    • How marketing strategies are adapting to the nuances of Gen Z
    • Strategies for brands to effectively navigate the diverse marketing channels available
    • How is data privacy impacting advertising strategies?And what the future hold for retail sales in this evolving landscape
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    28 mins
Marketing Economics
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