Growth Marketing Stories By cover art

Growth Marketing Stories

By: Aazar Ali Shad
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  • Summary

  • Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

    This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

    Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

    This is Growth Marketing Stories.
    2020 Sound Cloud
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Episodes
  • The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half

    The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half
    Apr 30 2023

    This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.

    If you like this episode then:

    • Connect with Toby Winch
    • And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/
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    20 mins
  • What's Working in Paid Social in 2022 & Beyond by Dara Denny

    What's Working in Paid Social in 2022 & Beyond by Dara Denny
    Dec 16 2022

    This is the behind-the-scenes story of my mastermind call that I am sharing with you.

    If you are interested in my mastermind group, DM me on Twitter for more.

    Timestamps:

    1:42 - Dara's story about how she got into paid social marketing

    6:08 - Who inspires Dara to look up to?

    8:34 - What Dara has changed her mind about Facebook Ads?

    13:24 - How do you fight the low ROAS?

    14:40 - What if the CTR is above 1% but conversions are still low

    17:29 - How do you fight attribution on Apple store post IOS14?

    19:33 - Key scaling lessons

    22:33 - UGC vs IGC content

    27:48 - Is retargeting still relevant in 2022 and beyond?

    30:52 - What are your Black Friday lessons

    Links

    Dara is pretty active on Twitter: https://twitter.com/DenneyDara

    And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney

    Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
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    33 mins
  • How an 8-Figure D2C Brand Runs Paid Social Marketing

    How an 8-Figure D2C Brand Runs Paid Social Marketing
    Nov 19 2022

    Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.

    This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form

    In this episode, we discussed the following:

    • Education on paid social
    • Ad account structure
    • Creative testing process
    • The new meta guidelines
    • TikTok vs Meta ads


    Links:

    Check out Cody's content and profile to learn more:

    • Twitter
    • Down to Chat Podcast
    • Cody's newsletter
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    46 mins
Leadership Management Marketing Economics
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