How Leaders Lead with David Novak Podcast By David Novak cover art

How Leaders Lead with David Novak

How Leaders Lead with David Novak

By: David Novak
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How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum! Brands, this podcast pulls back the curtain on how top CEOs, founders, and game-changers make things happen. When you tune in, you’ll learn from legends like Tom Brady, Condoleezza Rice, Jamie Dimon, Coach Prime (Deion Sanders), Indra Nooyi, Stanley Druckenmiller, and more. Other guests include: CEO of Starbucks CEO of Target Co-founder of Home Depot and many others... David’s unique perspective and thought-provoking questions distill the wisdom of these leaders into actionable insights you can use to elevate your own leadership game. Whether you’re just starting your leadership journey or already leading teams, this show helps you build the confidence you need to lead well.© 2024 David Novak Leadership Inc. All Rights Reserved. Economics Leadership Management Management & Leadership
Episodes
  • #289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention

    #289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention
    Apr 30 2026
    You’re hustling to land new customers … but what if the ones you already have are quietly slipping away? Kurt Kane saw this problem on day one as CEO of TruGreen. And after years of driving transactional growth as CMO of Wendy’s, he saw the opportunity to grow TruGreen by leaning into long-term customer satisfaction and retention. Now, he’s revitalizing the brand and getting his team engaged in the mission, too. This episode will help you see your customers (and their feedback) in a whole new light – and reveal just how important it is to fall in love with customer retention if you want to grow your business. You’ll also learn: Stealable marketing strategies from P&G, Wendy’s, Coors, and more A practical way to get your entire team focused on the right work One question to ask if you want to boost employee engagement How to keep your culture informal without sacrificing results Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    1 hr and 5 mins
  • #288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell

    #288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell
    Apr 23 2026
    Most leaders think they’re in the business of selling their product. JC Curleigh thinks that’s exactly what limits your growth. And as CEO of Pelican, he’s helping the company make a profound shift: they’re not in the protective case business, they’re in the protection business. JC understands that great brands sell more than products, and he knows how to position them the right way. In fact, it’s how he led turnarounds at iconic brands like Levi’s and Gibson Guitars. In today’s episode, you’ll see how to use the same thinking to revitalize and expand your own brand. You’ll also learn: How to make better decisions by being “aggressively patient” The incredible story behind the naming rights for Levi’s Stadium What “helicopter vision” is, and why every leader should have it What you need instead of a “Plan B” Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    1 hr and 11 mins
  • #287: Julie Hansen, CEO, Babbel – Don’t fear change

    #287: Julie Hansen, CEO, Babbel – Don’t fear change
    Apr 16 2026
    Most leaders say they’re comfortable with change. But what happens when the change is so big, it threatens your entire business model? Julie Hansen is no stranger to disruption, having spent her career in online media. Now, as CEO of the language learning app Babbel, she’s facing the biggest one yet. AI is changing the way we learn languages — and raising questions about whether we’ll need to at all. But Julie doesn’t fear change. In fact, in her words, “if your business isn’t changing, it’s dying.” In this episode, she shares how to lead through uncertainty with clarity and conviction — and how to help your team see disruption as an opportunity, not a threat. You’ll also learn: How to navigate cultural differences in working styles A surprisingly simple strategy to get buy-in on an idea How to help your team get more comfortable with AI What it means to “rip the band-aid off” as a leader Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    1 hr and 5 mins
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