• Summary

  • How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing
    Sarah Petty | Joy of Marketing
    Show more Show less
Episodes
  • #209: How Do I Know If I’m Ready to Start Charging for My Photography?
    Apr 30 2024

    Have you ever wondered if you’re ready to start CHARGING for your photography?

    Maybe it feels too good to be true that you could make money doing something you love…

    Or maybe you worry that you’re not good enough to start making money…

    In this episode, I share eight ways to tell if you’re ready to start charging for your photography.

    I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).

    When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:

    • What if I’m not good enough yet?

    • What if she doesn’t like them?

    • What if I charge too much?

    But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).

    So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-209

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    Show more Show less
    13 mins
  • #208: The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath.
    Apr 23 2024

    Have you ever felt like you needed to conform to what everyone else is doing in business?

    Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model.

    When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether.

    In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model.

    She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years).

    If you’ve ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path!

    Hit play here.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-208

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    Show more Show less
    32 mins
  • #207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business
    Apr 16 2024

    Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?

    When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.

    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.

    She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)!

    If you’ve ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza’s story.

    Hit play here.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-207

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    Show more Show less
    19 mins

What listeners say about Worth Every Penny Joycast

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Sara freaking petty ❤️

I honestly have always seen videos or advertisment of Sara it was when i actually heard her podcast that i felt like she got me. Especially with this photography business industry. There are Soo many ups and downs in this business and she is truly a ray of Sunshine.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Spot on!

I have also worked in Marketing for over a decade and have just started my own photography business last year. This podcast helps you get back to the basics and chart a course for success - even if you think you already know the way. Can't wait to do some of Sarah's free courses!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent

Informative, entertaining, and relatable. I've only listened to a few episodes so far, and it's already given me some great motivation and ideas to apply to my photography business!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing

Amazing!

This podcast absolutely changed my life, and is giving me the confidence to leave my full time jobs and work for myself full-time!!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing

Sarah is teaching me so much! I'm on a marathon listening to all the episodes!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Motivating and Encouraging!

Worth Every Penny was just what I needed! Motivating and encouraging, but most of all REAL! Every photographer needs this, no matter if they are a veteran or a newbie!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

So informative, so inspiring, so relatable.

I loved these podcast. Sarah's so inspiring. I bought the book Worth Every Penny.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!