If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.

The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.

Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.

If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-220

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.

Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!

Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!

Tune in to hear how she:

• Booked her first “Julie” in a new city–without ever telling her what she did!

• Decided to stay focused on animal photography rather than branching out to families.

• Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.

• Talked to her partner about making the jump into Boutique Breakthrough.

• And more!

If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-219

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!

Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.

Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).

Tune in today to learn:

• How to stand head and shoulders above your “competition”

• How I respond to missing deadlines in my business

• How I let a client know if there is an issue with their order

• How I have my team navigate any problems that arise with a client

• And more!

So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-218

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt frustrated or alone after talking to your friends and family about your photography business?

If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model.

As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers.

So today I sat down to chat about:

• How to deal with the “peanut gallery” in your life.

• What to share about your business and what not to share.

• Seeing the world from a different perspective.

• Reframing struggle in our photography businesses.

• The “front pocket, back pocket” method I teach my students.

If you’re ready to feel less alone as a high-performer, settle in and hit play!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-217

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Photographers in large cities often say that the clients in their area won’t purchase anything but digital files.

So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market.

She joins me today to cover things like:

• How to stand out in a crowded market when you’re not offering the same thing as everyone else.

• How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her).

• What her husband said after her first boutique photography sale.

• How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable).

• What she’s most excited about moving forward in her business.

If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you!

Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-216

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Almost all photographers will believe a common myth (or several common myths) at some point in their journey.

Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you’re spinning your wheels like Fred Flinstone.

If you’ve ever thought things like:

• “I need to have the latest and greatest gear to get started.”

• “I need a studio to be successful.”

• “My portfolio isn’t big enough to get clients.”

• “I should photograph anyone and everyone who wants my services.”

Then today’s episode is just for you.

Hit play to get unstuck, learn from my mistakes, and find the fastest path to success as a boutique portrait photographer.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-215

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all?

What if you could all but avoid that painful experience by separating your leads into five clear zones?

Today I’m talking to Allie Cline, who developed a five zone method for identifying right-fit clients in your photography business!

In our conversation today, we’ll cover:

• How a TikTok trend started Allie’s five zone method.

• How to avoid the “danger zone” of leads who will never turn into clients.

• Why taking on not “perfect” clients may still be the right thing for your business.

• One of the most common traps photographers fall into when looking for clients.

Allie originally shared this method at my three-day event just for boutique photographers, so if you missed out, here's your second chance to hear it!

And make sure to grab her five zone method graphic below, so you can follow along every time you get a new lead.

FIVE ZONE METHOD GRAPHIC:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-214

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Have you ever felt STUCK in your photography business?

Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren’t gaining much traction.

It feels like every time you DO take a few steps forward, you’re met with resistance and end up sliding back down to where you were.

Tacoma, Washington photographer Danica Williams was in the same boat.

But with ONE decision, she turned it all around and made more money in three months than in the last three years of her photography business… COMBINED.

Today we tackle things like:

• Going from charging ZERO to charging what you’re worth.

• Why building a beautiful portfolio often ISN’T the answer to getting more clients.

• Winning the mental game of seeing yourself as an ARTIST.

• Her first nearly $3,000 photography sale.

• Working a full-time job while growing your photography business and investing in education.

• And MORE!

So if you want to learn exactly how to get unstuck and start finally gaining traction in your photography business, hit play and get ready to feel empowered!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-213

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756