If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!

In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform.

Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.

Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age. They touch on the phasing out of third-party cookies, the rise of first-party data strategies, the importance of building a more reliable foundation for attribution modeling, and more.

Want to learn more?

Then tune in now!


Key Takeaways:

Intro (00:00)

How the cookie landscape is changing (00:42)

How third-party cookies are depreciating (04:16)

The new world of marketing attribution (07:30)

What are you getting out of your marketing measurements? (12:07)

The importance of bringing data back into the ecosystem (19:42)

Who would you have this conversation with again? (21:26)


Additional Resources:

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US.
With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.
For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency.
Their work focuses specifically on digital marketing, performance marketing, and performance branding.
In this episode, Lockie and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. They particularly focus on personalizing customer experiences and leveraging generative AI for effective marketing and operational efficiencies.
They also dive deep into Lockie’s experience building brands, specifically the small EU-based hair care brand RICH Hair Care as well as exploring a number of other topics across data, gen AI, and CDPs.
Want to learn more?
Then tune in now!

Key Takeaways:

Intro (00:00)
Meet Lockie (00:59)
RICH Hair Care (06:03)
The benefits of gen AI (09:28)
Leveraging AI for marketing (13:34)
The intersection of first-party data and AI (21:44)
Who would you have this conversation with again? (23:34)

Additional Resources:

Get in contact with Lockie here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs.
With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution.
In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO.
Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily used by data engineering teams to make sure from a marketing and business stakeholder context that data is properly transformed.
On Data Unlocked, we've brought in a lot of marketers to talk about their relationship with data teams and how they drive that relationship. But in this episode, Nick and Jason will be discussing that relationship from the other side of the house to answer three main questions:

1. Are you working effectively with your data teams?
2. What does great collaboration look like?
3. And what steps do you need to take to make cross-functional collaboration as effective as possible?

Are you ready?
Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Nick (00:44)

Let’s go back in history (02:37)

How to have better continuity and data access (11:00)

Is your data good enough? (14:35)

The data quality problem (22:05)

Who would you have this conversation with again? (23:07)

Additional Resources:

Get in contact with Nick here.

Learn more about Dagster Labs here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!