Lunch Hour Legal Marketing By cover art

Lunch Hour Legal Marketing

By: Legal Talk Network
Listen for free

  • Summary

  • Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
    Legal Talk Network
    Show more Show less
Episodes
  • Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?

    Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
    Apr 24 2024
    Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach. Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do? The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment. The News: Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023 Mentioned in this Episode: The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn! Mockingbird Legal Marketing 2024 Review Gladiator Law Marketing Agency Review 2024 The Bite - Lunch Hour Legal Marketing Newsletter! You Asked, We Answered || A Line in the SPAM - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
    Show more Show less
    43 mins
  • My CRM is Bigger Than Yours || Quarter 1, Done

    My CRM is Bigger Than Yours || Quarter 1, Done
    Apr 16 2024
    Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it’s totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections. We’re 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year. The News: So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he’ll give you an overview! Universal Analytics is seriously done-zo on July 1, so if you’re still using it, get out now. LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024 Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Diverse Marketing || 30 Days In - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
    Show more Show less
    40 mins
  • The Lawyer’s Guide to Conversions || Listener LSA Queries

    The Lawyer’s Guide to Conversions || Listener LSA Queries
    Mar 27 2024
    Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts. Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system. The News: Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it. Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference? Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29. This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes. *not a real thing Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Last Episode How not to use TikTok Conversion Confusion Cleared Up - LHLM More content, less traffic: part More content, less traffic: part II Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
    Show more Show less
    46 mins
Management Marketing Economics
Show more Show less

What listeners say about Lunch Hour Legal Marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available